Adventure is not just a noun. It’s now the fastest-growing sector of the luxury travel market, and the list of innovative and experiential opportunities is full of choices for those who desire a bit of exploration with their vacations.
Evidence of the growing trend is the large number of Expedition Cruise ships being built by a variety of cruise companies. The accommodations provided are a far cry from the old exploring vessels of a decade ago. Now, these new ships offer every creature comfort and more: gourmet wine and cuisine, exceptional service, first-class spas and beautiful decor. Some of the newer ships have exciting toys such as zodiacs, submarines and, yes, even a helicopter for guests to have active adventures. This is not the “roughing it” experience of yesteryear!
The profile of the guests is changing along with the experience. Luxury cruising is no longer just for seniors. These new innovations are attracting a younger audience with the millennial generation leading the way. Industry experts say the under-50 travelers are responsible for soaring sales in luxury cruising in the last few years. In addition, the idea of venturing to far-flung places in the lap of luxury is also attracting people who have never cruised before.
Another factor in attracting a younger, new-to-cruise audience is the focus on sustainability. Increasingly, cruise line companies are responding to guests' desire to be more environmentally responsible. Whether it is in recycling programs, eliminating single-use plastics or giving back to nonprofits focused on the oceans, there is a great desire to protect our world.
So, where do you want to go on an Expedition Ship? Is it on an epic voyage to see the penguins in Antartica? To visit the volcanic landscapes of mystical, magical Iceland? To explore the last frontier of Alaska or follow the footsteps of legendary explorers through the Northwest Passage? Contact your Mann Travels professional to help you plan this next adventure!
Roni Fishkin is the marketing director of Mann Travels, which, with local ownership in Charlotte, has been serving travelers with personalized service for 40 years.
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