When it comes to makeup for mature skin, Laura Geller believes the right products can make all the difference. Her first tip is to swap powder formulas for creamy, hydrating ones. "Choose serum or cream blush over powder," says Geller. "As we age and our skin gets drier, a cream blush melts into the skin and gives a soft, watercolor flush without clinging to texture. Look for hydrating ingredients like Hyaluronic Acid and Squalane for extra moisture and glow."
Her second go-to rule is what she calls the "3 E's": eyeliner, eyelashes, and eyebrows. "A defined brow frames the face, a tight line along the upper lashes restores eye definition, and mascara opens everything up," she explains. "Adding a beige liner to the lower waterline instantly makes you look more awake."
Finally, Geller says primer is essential. "It smooths texture, helps makeup last, and keeps it from settling into fine lines," she says. "I love my Spackle Skin Perfecting Primer: Hydrate for keeping skin bright and fresh." laurageller.com
Laura Geller, founder of Laura Geller Beauty
Laura Geller began her career combining her two passions, beauty and Broadway, working as a theatrical makeup artist in New York. She later opened her own makeup studio on Manhattan's Upper East Side, where she built a loyal following and launched Laura Geller Beauty in 1997. Her first product, a highlight and contour kit, sold out during her QVC debut. Now part of AS Beauty, Laura Geller remains QVC's longest-serving beauty ambassador, known for her straightforward approach to teaching everyday makeup.