Neon Fig is the kind of restaurant that makes you feel like you’ve discovered downtown Aiken’s best kept secret, even though half the town has been raving about it for years. Opened in 2022 by co-owners Cecelia Roust and Marvin Sterling III, the eatery quickly became synonymous with elevated brunch served nearly every day of the week. Roust, who worked her way up in the restaurant world from server to General Manager within Southern Cross Hospitality, poured her heart into opening a space that felt both chic and welcoming. Sterling, whose culinary résumé includes Executive Chef positions at Ruth’s Chris Steak House, JW Marriott Riverfront and Treylor Park, leaned into his extensive background to create food meant to be remembered long after your last bite. In fact, diner demand made it clear, just one year in, that brunch wasn’t enough; their loyal patrons wanted more.
Neon Fig responded with grace and gusto, rolling out a dinner service that has become one of Aiken’s must-try evening experiences. Their dinners highlight inventive preparations and incredible attention to detail, all while staying rooted in the charm that diners love. With in-house sauces,dressings hand-crafted daily and fresh ingredients sourced with intention, the menu feels like something you’d find in a trendsetting foodie city, not just in your small hometown. Entrees are generous in portion and bold in flavor. Guests rave about pan-seared seafood specials lacquered in rich cream sauces, perfectly cooked steaks, artisan-style sandwiches and seasonal vegetables that are anything but an afterthought. Coupled with attentive service and a spacious, beautiful dining room, dinner at Neon Fig is more than just a meal; it’s a genuinely lovely evening out. On a cooler night, snag a seat outdoors and watch the sunset melt over downtown Aiken while sipping cocktails crafted with as much care as the cuisine. Whether you’re planning a celebration or just need a great dinner spot Thursday through Saturday, Neon Fig delivers in a way that strikes the rare balance of elevated and approachable.
Roust and Sterling aren’t just restaurant owners; they’re hosts and proud supporters of downtown Aiken. With Neon Fig bustling, their beloved regulars began asking for a new twist– something fun but refined, casual but with a bit of flair, and so Electric Eats was born. Located in the former Aiken Brewery building, Electric Eats is their second concept. Once again, they let their customers’ desires guide them. With its downstairs walk-up bar right in The Alley, it’s perfect for mingling and grabbing drinks with friends. Electric Eats immediately announced itself as a go-to social hub, but the true heartbeat of this new endeavor lies upstairs at The Lounge.
The Lounge at Electric Eats is both a surprise and sanctuary–a spacious, stylish hideaway designed for lingering laughter, cozy conversations and musical moments. The first thing you notice is the vibrant energy quickly followed by a long, handsome bar that anchors the room while clusters of plush chairs, couches and coffee tables invite you to stay awhile. It opens Friday and Saturday at 4 p.m. which makes it ideal for those who want a cocktail-hour escape without sacrificing an early night at home. Sterling’s knack for bold flavor shines through on the Lounge’s thoughtfully curated small plate and appetizer menu, showcasing items that pair perfectly with a rotating selection of craft cocktails and wines. Whether you’re indulging in their Salmon Nachos, a decadent charcuterie board or a heartier selection, there’s plenty to graze on while sipping something delicious.
Entertainment is another cornerstone of what makes The Lounge such a standout. There’s an eye-catching stage where local singers and songwriters frequently perform, giving evenings a lively soundtrack. Theme nights and special events, like the much-anticipated open mic night hosted by Patrick Daddario, ensure there’s always something new to experience. Wine lovers will be especially thrilled by the expanded fall wine list and upcoming tastings scheduled to introduce patrons to unique varietals from all around the world.
As Roust and Sterling would tell you themselves, owning two restaurants in downtown Aiken isn’t just about serving food. It is about feeding a community, nurturing a vibrant downtown culture and continually finding new ways to gather people around great meals. Whether you’re craving a refined dinner under twinkle lights at Neon Fig or a laid-back evening of appetizers, cocktails and live music at Electric Eats, there’s never been a better excuse to head downtown and treat yourself. Aiken deserves places that make locals proud to call it home and visitors eager to return, and thanks to Neon Fig and Electric Eats, that’s exactly what’s on the menu.