Kayla Young and Kendyl Valder, the co-founders of Wrapped, first collaborated to build a business dedicated to thoughtful gifting in 2021. By sourcing unique products, packing gifts to perfection, adding a hand-written note, and delivering straight to your doorstep, they have always been determined to become more than just a gifting business. Aiming to create a platform that celebrates community, craftsmanship, and connection, the pair strive for Wrapped to be known for delivering gifts that tell a story, showcasing local talent, and making each recipient feel truly valued rather than just a transaction.
The ladies first met in 2019 when they both worked at a local creative company. Bonding over their faith, both being from the Midwest, and coming to Nashville for college, the two became fast friends. A graduate from Lipscomb University, Kayla majored in Fashion Merchandising and had a minor in entrepreneurship. By the age of fifteen, she had started multiple little businesses, which only continued to fuel her passion to pursue entrepreneurship in college. Kendyl studied Public Relations at Belmont University and has always led with creativity. Dabbling in various roles post-grad - and growing up with parents as entrepreneurs - she was ambitious to create something meaningful of her own. Her parent’s success stories inspired her, reinforcing the belief that with the right idea, anything could be achieved.
“We’ve always individually been passionate about thoughtful gifting,” Kayla and Kendyl share. “After managing a home decor shop together, we quickly discovered that curating unique gifts was the most rewarding part of our work. We frequently collaborated with local real estate agents who wanted exceptional closing gifts, and their commitment to quality inspired and drew us to that clientele. Like many others, the pandemic reshaped our career perspectives, and we decided to take what inspired us most and start our own business.”
Since inception, Wrapped now works closely with several corporate businesses in addition to their real estate clients. Making the process as seamless as possible for their clients, the team at Wrapped prides themselves on being a one-stop-shop. Built in the belief of supporting local brands, Wrapped loves showcasing the unique stories, quality, and authenticity that small businesses offer. Carefully selecting local brands that align with their values, they believe that by sharing local products, they’re able to offer their customers one-of-a-kind items that reflect the character and creativity of our local community.
“Each basket is thoughtfully curated to reflect a unique story or purpose – whether it's for a special celebration, a thank-you gesture, or just to show someone they're appreciated,” the ladies share.
The assortments at Wrapped range between one-hundred and two-hundred products at all times. With their thoughtful expertise, Kayla and Kendyl have hand-picked each product, saving their clients the hassle of feeling overwhelmed with too many options. All products available on their website were chosen based on quality, aesthetics, sustainability, and locally made goods. Once you choose a curated gift or build your own, they will do the rest.
This holiday season, Wrapped is excited to offer a variety of festive products tailored for all kinds of celebrations! Their holiday collection includes a beautifully curated basket filled with seasonal treats, locally crafted goods, and exclusive holiday items that make for perfect, memorable gifts. To make it even sweeter, they have partnered with artisans to include winter-themed products and cozy essentials, designed to bring warmth and cheer to anyone’s holiday.
Whether it’s for family, friends, or colleagues, Wrapped has something special for everyone this season.
Wrapped is also currently exploring new collaborations with several incredible brands to expand their selection. In addition, they are also developing seasonal collections with exclusive themes that will make each basket feel extra special and relevant to the time of year. The team believes this will bring even more joy to the gifting process, and they can’t wait to share these updates with the Wrapped community!
“The support from our community has been truly inspiring and has meant everything as we’ve watched Wrapped grow,” Kayla and Kendyl share. “Knowing that people believe in what we’re doing and share our vision has given us the motivation to keep pushing forward.”
Currently serving the city of Nashville, all gifts are carefully packaged, and hand delivered straight to your door or office within Davidson or Williamson County. For more information, visit shoppewrapped.com or follow them on socials @shoppewrapped.
“Every detail matters to us, from curating elevated products, beautiful packaging, and ensuring local hand delivery.”