For McKinney-based photographer Allison Amores, photography is more than just a profession; it’s a deeply rooted part of her life. Growing up in a family that cherished photographs, she was surrounded by images that captured the story of her childhood. She says her father, a freelance photographer, instilled in their home a strong appreciation for photography. This deep connection to her upbringing and the emphasis her parents placed on preserving memories inspired her to pursue photography.
"Through my work, I hope to provide others with the same opportunity to reconnect with meaningful moments in their lives," she explains.
That passion led to the creation of Allison Amores Photography, a business dedicated to capturing meaningful moments with a soft, clean and elegant aesthetic. Allison specializes in three key areas: branding photography for small business owners, children’s studio portraits, and family sessions. Her work takes place in her McKinney-based studio, at outdoor locations or in her clients’ homes.
“Typically, it’s busy working moms who book with me, either for their own business’s photography needs or for portraits of their families,” she says.
Allison’s photography style is characterized by light colors, neutral backgrounds and a refined editing approach that adds a soft polish to every image. More than just producing beautiful photographs, she strives to create a comfortable and stress-free experience for her clients. “I hope clients will feel that their session was enjoyable, that I eased any worries or took away any stress they may have had, and that they’ll walk away feeling like it was a great experience,” she explains.
For those who feel nervous in front of the camera, Allison ensures every client receives guidance throughout their session. “They don’t have to worry about what to do or how to pose; I guide them through all of that,” she says.
She even offers a client closet, allowing clients to select outfits without the hassle of purchasing new clothing.
McKinney’s charm has had a significant influence on Allison’s work. “I’m really proud to be a McKinney resident,” she says. “When we moved here, we could have gone anywhere in the country, but we chose McKinney because we fell in love with it. I really feel there’s no need to go anywhere else, all my sessions are done locally.”
Her favorite outdoor locations include Adriatica Village and downtown McKinney, both of which offer picturesque backdrops for her photography. Combined with in-studio and in-home sessions, these locations help Allison create a diverse yet cohesive portfolio of work.
Some of the most memorable of Allison's sessions have involved families and their pets. “I’m really an animal lover and have done several family sessions that included sick or very elderly family pets,” she says. “I’ve been told every time after, ‘I’m so glad we did those photos when we did.’”
Allison says she's enthused to introduce new offerings. “I’m starting to offer children’s heirloom portraits within the next few months,” she shares. “What I’m most excited about, though, are the new hand-sewn albums and Amalfi paper prints I’ll be offering soon from some carefully curated vendors. I’ve spent the past five years looking for products that felt right for my brand, and I’m thrilled to be able to start offering them in the upcoming months.”
More than anything, Allison wants clients to know their photography experience is her top priority. “I put 110% into every session I do,” she says. “Whether it’s a branding session, a family portrait, or a milestone moment, my goal is to create something that will be cherished for years to come.”
And, her quality is noticed: Allison was a finalist in the McKinney Chamber of Commerce’s Best of McKinney competition for Best Photographer in 2024.
"Give yourself the gift of priceless memories," says Allison Amores.