There’s nothing sweeter than a frozen treat on a hot summer day and there’s no better place to find one than at favorite local shop Sweet CeCe’s.
Since the spring of 2021, Alyson Sherwin—owner of the Spring Hill Sweet CeCe’s location on Crossings Boulevard—has been carrying on the vision and legacy of entrepreneur CeCe McCormick, who started Sweet CeCe’s in 2009 with the first shops in Belle Meade and Franklin before expanding across Middle Tennessee. “I want everyone to feel welcome, excited, and enjoy time with friends and family over some delicious frozen yogurt,” says Sherwin. “We love it when families come in and we get to share in the absolute excitement that the kids experience while in our store. From the moment they get their cup of yogurt and realize they get to choose from over 50 toppings, the looks on their faces are priceless—we have even seen those looks on a few adults, as well! I try very hard to keep the store and the feeling of the store in line with the vision that CeCe herself had, and that is as if Willy Wonka's
Chocolate Factory came to life.”
While Sherwin now serves the community by providing smiles and sweet treats, she has had a long career of helping those in need. After graduating with a degree in Family and Consumer Science from Lipscomb University, she worked as a court advocate at a domestic violence shelter assisting women through the legal process and facilitating support groups. She later went on to serve as a victim witness coordinator for the District Attorney's office in Nashville on the domestic docket before transitioning to criminal court. After taking some time to stay home with her two young daughters, she worked as a loan officer for five years before branching out into something entirely new: owning and operating her Sweet CeCe’s location.
Running a business is not for the faint of heart, but for Sherwin, it’s her family that keeps her going. “Buying the store was a blessing to us in so many ways, allowing me more time for our family,” she explains. “I am the day to day. My husband would tell you it’s all me, but he is a huge part of the success because he handles a lot of the behind the scenes.” Their teamwork has given them the opportunity to spend more time with their four kids and “build something special together.”
Sherwin takes pride in bringing joy to the local community and serving those that have supported her each step of the way.
“Middle Tennessee has been home to me my whole life,” says Sherwin. “I have seen the landscape of our area change and grow in exciting ways over the years. There are so many opportunities for large scale businesses, as well as small [businesses] like ours, to thrive. We have been so supported by the people in our community and feel blessed to be able to serve each one of them.”
Instagram: @sweet.ceces.springhill