Art of Postcards

Selling Florida through the Art of Postcards

Step back in time and take a nostalgic journey through Florida's rich tourism history with the latest postcard exhibit captivating visitors across the state. Offering a snapshot of bygone eras and cherished memories, this unique showcase celebrates the essence of Florida's timeless allure. From the sun-kissed beaches of Miami to the enchanting theme parks of Orlando, each postcard tells a story of a bygone era, inviting viewers to reminisce about cherished vacations and unforgettable experiences. As visitors stroll through the exhibit, they are transported to a simpler time, where Florida's natural beauty and vibrant attractions captured the hearts of travelers from near and far.

Winter Park History Museum has opened Hello Sunshine: Selling Florida through the Art of Postcards and Winter Park City Lifestyle was invited to comb through binder after binder to view the cards and take a stroll back in time.

The team at the History Museum sourced postcards from local residents, antique shops and flea markets. Partnerships with the Orange County History Museum, Winter Garden Heritage Collection and the Henry B. Plant Museum also helped with this exhibit. Featuring a curated collection of vintage postcards, this exhibit offers a glimpse into Florida's evolution as a premier tourist destination. Whether you're a seasoned traveler or a lifelong resident, this immersive experience promises to evoke a sense of nostalgia and appreciation for the Sunshine State's enduring charm. The exhibit runs all year!

1) Dated 1929 with the caption "An Outdoor Sport in Florida" this card was sent by the Winter Park Chamber of Commerce to Ontario, Canada. It reads: IT'S TIME TO START FOR FLORIDA! Winter Park invites you for a healthful and enjoyable winter. May we be of assistance? (Postcard published by Sunny Scenes, Inc. Winter Park, Florida)

2) The year is unknown. This postcard captures the Winter Park Art Festival that has been taking place for over six decades.

3) The handwriting of the era is captured here on this postcard with the caption, Winter Park, Lake Oceola. And yes, it's spelled that way on this card that was Made in Germany. The best part is the message that starts out "I took the canoe back this P.M. Dr. B met me at the door and asked me if I thought it was honorable to help Miss B break the rules, etc." Although there isn't a date on this one, my research based on the stamp that was used shows this to be around 1903.

4) Comstock Park, located in Winter Park holds a significant place in the city's history and community life. Named after Charles Hosmer Morse's first wife, Mary Comstock Morse, the park served as a recreational and cultural hub in Winter Park. This card was sent in 1913 to Woodland, Michigan.

5) This is captioned East Park Avenue, Winter Park. There is not a date on this one but it was Made in Germany and published by a company right here in Orlando.

6) The Yum Yum Shoppe was a beloved bakery and sweet shop that once graced the streets of Winter Park. Known for its delectable array of treats, the Yum Yum Shoppe was a favorite destination for locals and visitors alike.

7) The Hotel Alabama, located in Winter Park holds a significant place in the city's history as one of its oldest and most iconic landmarks. Constructed in 1926, the hotel was originally known as the Alabama Hotel and was designed by architect George D. Rand.

8) Holler Chevrolet used postcards to advertise the dealership as well as new vehicles. 

9) Captioned Treasure Island, Mead Botanical Gardens, this postcard is dated 1941. Sent to someone in Vermont, the message reads " Here I am in Florida! And has it been warm today! But we are not grumbling!"

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