For Jenna Hepp McEnaney, personal style is less about following fashion rules and more about helping women feel like themselves. She began as a personal stylist before opening her first boutique in Berthoud and eventually bringing Style Curated to Old Town Square.
Today, the boutique combines thoughtfully selected clothing with personal guidance for women who want to refresh wardrobes, prepare for an important moment or feel more confident getting dressed. We sat down with Jenna to talk about creating a welcoming shopping experience, making better use of what you already own and why feeling good is always reason enough to dress well.
What makes Style Curated different from a traditional boutique?
We approach the boutique as an experience rather than a place to shop. Customers can browse independently, ask for assistance or work one-on-one with a stylist. We want to understand what you are looking for and how you want to feel. From there, we can help identify flattering silhouettes, create outfits and introduce pieces you may not have selected for yourself.
Some women find boutique shopping intimidating. How do you make customers feel comfortable?
From the moment someone walks in, we want her to feel welcome. I have been in boutiques where I felt like I didn’t belong, and we want to be the exact opposite of that. We explain that styling assistance is available, but we never force it. Some women want help, while others need time to browse. We let each customer decide what kind of experience she wants.
How would you describe your role when helping someone shop?
I’m like the best friend you shop with. I’ll support you, be honest when something isn’t working and make sure you know when something looks wonderful, because we need that sometimes. Shopping can feel stressful, particularly when you are uncertain about fit or trying something outside your comfort zone. We want to take away some of that pressure while giving an honest opinion.
What do women commonly misunderstand about dressing for their body type?
We tend to focus on what we think looks bad instead of discovering what looks good. Every body is different, and sometimes the problem isn’t the piece, it is how the outfit has been styled. A wide-leg jean may need a more fitted top to create balance, or the wrong shoe may interrupt the look. Styling is about adjusting the proportions and making an outfit your own.
Can you help someone make better use of clothing she already owns?
Absolutely. During an in-home closet refresh, we go through clothing, shoes and accessories and remove pieces that are worn out or no longer reflect the client’s life. Then we create outfits using what she already owns, photograph the looks and identify what is truly missing. I love helping women get more value from their existing wardrobes so that when they do shop, they are making purposeful additions instead of rebuying things they already have.
What if someone has one difficult item she loves but never wears?
Bring it into the store, and bring the shoes and accessories you might wear with it, too. We can style around the piece, find the missing layer or show you a different way to wear it. Sometimes a new top or shoe changes everything. Other times, the piece simply isn’t right, and we can help you feel comfortable letting it go and finding a better replacement.
What kinds of moments bring women to you for styling?
We see women preparing for interviews, promotions, conferences, family photographs, travel and special events. We also work with women who are navigating a life transition or simply no longer recognize themselves in their closets. Targeted styling sessions can solve a specific wardrobe challenge, while in-store appointments can help someone refresh her everyday essentials or begin building a capsule wardrobe.
Do women need a special occasion to dress up?
Not at all. Women often tell me, “I love that, but where would I wear it?” I believe you should dress in what makes you feel good, and that becomes the occasion. Style does not have to wait for a wedding, vacation or important meeting. The way you dress can change how you carry yourself through an ordinary day.
Which pieces offer the most versatility heading into fall?
Fall is the season of denim, so I always begin with a favorite pair of jeans. A strong jacket, whether it is a blazer, trench, moto or denim style, can transform pieces you already own. I also love a sweater draped over the shoulders and a slightly pointed ankle boot. A good blazer may be the most versatile piece because it can elevate jeans and a white T-shirt or add structure over a dress.
What do you ultimately hope women feel when they leave Style Curated?
I want them to remember that they are always welcome and that there is something that can work for them. My vision has always been for three generations, a daughter, mother and grandmother, to shop together and each find something she loves. Confidence is reflected in how you present yourself. When you feel good, it projects, and other people notice it.
“Personal styling that helps you look, and feel, your best.”
Visit Jenna at Style Curated in Old Town Square in Fort Collins for personalized styling, thoughtfully selected clothing, closet refreshes and confidence-building guidance.