You’ve probably driven by Asbury Circle Car Wash and perhaps noticed the array of squeaky-clean automobiles exiting the facility. At 3,500 square-feet, the impressive foot-print is hard to miss, located at 707 NJ-35 in Neptune. Asbury Circle Car Washes owner Dino Nicoletta isn’t just in the car wash business. Nicoletta is an innovator and leader in the space, and has been President of the Car Wash Operators of New Jersey since 2021. Nicoletta and his team are passionate about providing excellent service to every customer and every car. From automobiles that are purely utilitarian to rare exotic sports cars and large pickup trucks, regardless of tire width and even with plow attachments, his dual-car wash system is equipped to handle every type of vehicle. Customers can simply drive up, unwind in the spotless waiting area while their car is being serviced, benefiting from quick, courteous, and professional services at an exceptional price. Asbury Circle Car Wash utilizes the latest technology for car washing and are among the pioneers offering both a conventional automated wash and a gentle hand wash, guaranteeing that every vehicle shines as if it just rolled out of the showroom.
Nicoletta, a Colts Neck resident, entered the car wash business in 1995, when he opened City Line Car Wash in Jersey City. It felt like a natural fit. “I grew up in a garage and was very knowledgeable in mechanics and repairs,”Nicoletta said. A decade later, Nicoletta became the managing partner of Shrewsbury Car Wash. In 2014 he bought into the existing car wash business at the NJ-35 location, renaming it Asbury Circle Car Wash.
Nicoletta and his team recently introduced unlimited memberships, starting at just $19.99 per month for a basic unlimited wash, to $99 for the most VIP of services. Nicoletta sees the unlimited package as a win-win, keeping his staff of 22 productive and building a loyal, happy customer base. “It’s a big money saver,” Nicoletta said. “The cost of the program is less than two-car washes of any package. So if you come twice a month you're ahead of the game.”
Asbury Circle Car Wash is more than a car wash, it is a premier destination for comprehensive car care. They offer meticulous detailing, expert paint correction, interior shampooing, and steam cleaning. Additionally, their quick lube service is fully equipped to handle both imported and domestic vehicles, ensuring that every car receives the highest level of care. Customers can drive in and experience the difference for themselves!