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The Beauty Way Founded by Jyoti Lohman, https://www.thebeautywayco.com/

Featured Article

Austin-Based Skincare Brands

Supporting local is easy with these brands created for the body with well-being in mind

Putting on Folklore Potions Magic Face Oil feels like infusing your day with a bit of magic. The rose quartz-infused Rose Oil feels like a self-love hug. Their oils, balms, salves, soaps and body butters are made from dried flowers and herbs in plant-derived oils & organic beeswax. Ancient India is an ayurvedic skincare line from multi-hyphenate entrepreneur Rachel Roy. The serums, cleansers, and creams are made with clean ingredients and the acknowledgement that what we put on our skin seeps more than skin deep. And, profits from each bottle sold go toward vulnerable women, children and communities in need. Aven Organics makes small-batch, handcrafted products in Austin that are 100% free of toxins including the Antioxidant Barrier Oil and the Cashmere Dream Night Cream. (Yes please!) Krystle Kelley owns a medspa in Westlake called Krystle Skin and where she sells The Secret Garden Collection with ingredients including Squalane, Green Tea, and Pro-Vitamin B5, which lock in hydration while supporting the skin’s natural moisture barrier.

the beauty way is luxury bodycare that pairs clean, effective formulas with the power of daily mantras to inspire mindful self-care. Each product is paired with a sensorial ritual that reconnects body, mind, and soul, while delivering glowing skin. OSHUN, Mike Johnson’s recently launched luxury soap, was born out of his personal need for something better for his skin. It’s artisan-made in small batches with ingredients intentionally sourced from all over the world, including Nubian Goat Milk from the Philippines, Manuka honey from New Zealand, olive oil from Spain and pearl powder. Erly is a dermatologist-founded approachable skincare brand with the belief that doing less, does more. The brand launched last year with a mission to empower users with skincare education for healthy skin habits that evolve through life’s stages.