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Authentically Austin—Bella Salon

One of the Most Reputable Salons in the City of Austin, Established in 1990

Article by Roslyn Bond

Photography by Neil Scalon Hot Dog Marketing

Originally published in Austin Lifestyle

In an industry fueled by favorable demographic trends, Bella Salon sets the bar high with its rich history and amazing team in one of America’s fastest-growing cities. Bella is known among businesses and the residents of Austin as a high-end salon, and, therefore, attracts a discerning client base that values a high-quality service experience. Upon walking into Bella Salon, you can be assured that you will be greeted with a friendly smile and instantly feel the relaxed salon atmosphere encompassed throughout the beautiful space.

Founded in 1990 by visionary hairstylist Josh Martin, Bella Salon has reputably established itself in the Sixth Street West arts district for more than 25 years. When Bella first opened, the concept of a salon, spa and boutique all-in-one was the first of its kind in Austin. Josh built out a beautiful space, recruited the top stylists, estheticians and nail technicians in the city (a few of whom still remain!), and the salon quickly became a destination for the “who’s who” in Texas and also visiting Hollywood celebrities. Josh’s philosophy was “love all; serve all,” and that mantra still guides Bella today!

Business owner David Roussy acquired Bella Salon one year ago with the vision in mind of keeping its historical roots intact while optimizing the customer experience as its fundamental differentiator among the rest. He shared a significant childhood memory of being very close to his grandfather who owned the general store in a small rural town in Canada where he got to see first-hand how a business can create a sense of community for its customers, which is something he upholds today within the Bella community.

Bella's quality services include a boutique, nail salon, spa, hair salon and Bella facial. Their renowned team is committed to excellence and was recognized by Salon Today as one of America’s top 200 salons in 2019. The Bella team is exceptional, talented, dedicated and totally driven to deliver an outstanding client experience each and every time. 

Bella uses the leading beauty brands in the industry: Wella, Oribe, Kevin Murphy, Deva Curl and Cosmedix. The brands share industry best-practices with them and train Bella’s team. 

Bella is viewed as being “authentically Austin” because they have a diverse team and eclectic space that is a perfect fit for Austin. They have proven over the years that they are the opposite of a cookie-cutter corporate salon—and let’s not forget the free parking in downtown Austin!

"Austin is a fun, hip and rapidly growing city," David says. "We get to meet the most diverse, interesting and fun people at Bella! From a personal perspective, it’s a fun business filled with positive energy. Clients love visiting our salon." 

Client feedback is very important to Bella. They follow up with hundreds of clients each month to track their performance and ensure they are doing everything to be the best they can be. David expresses that the Bella team is the heart and soul of the business. They are talented, passionate, committed to learning and want to make everyone feel at home in the salon.

David feels that Generation X and baby boomers are willing to spend to look good and remain youthful while the younger Generation Z and millennials follow a more experience-oriented approach, which helps customize the clientele experience overall—one client at a time. 

Bella also is proud to partner with the organization SAFE Alliance. They do tremendous work serving survivors of child abuse, sexual assault, trafficking and domestic violence.

David takes the time to recognize Bella's amazing general manager, Kaylee, who manages the day-to-day operations. Kaylee has done everything in the industry including owning her own salon. Ownership of the salon is a family affair, and Jill, who is an entrepreneur in her own right, would step in if anything ever happened to the current owner, David. Also to be recognized is Ann Attal, owner of Austin Galleries and long-time client, who partners with Bella to provide the exquisite art in the salon. The art is an absolute must-see.

Bella understands that the beauty industry is always evolving and will continuously adapt to new trends in services and products to ensure they meet the wants and needs of their loyal clients. Their commitment to delivering an outstanding client experience will remain a constant no matter what the future holds.

Book your next appointment and meet the talented team that makes Bella the Austin downtown hot spot for beauty and personal care services.


1221 W. Sixth St., Suite A