What inspired you to start LUXECRUNCH Cookies?
My grandmother taught me how to bake as a kid, and I loved collecting recipes. The fact that one could just home-cook amazing desserts from scratch was like unlocking pure magic to me, and LUXECRUNCH is just the evolution of that. I had this one incredible cookie recipe that I would get so many compliments on, and one day I decided to sell it at the farmers market.
LUXECRUNCH is known for its artisanal and whimsical flavors—what’s the creative process behind these unique recipes?
I’m really into French baking. I get a lot of ideas from some of my favorite dessert flavors, and I think, "What if I turned that into a cookie?" They’re balanced in a way that’s really satisfying, not sickeningly sweet. What’s been the trend are these really big, gooey, over-the-top, raw-in-the-middle butter-sugar bricks. I want to take it back to something a little more classic and well-made, something that’s still indulgent, but you don’t regret eating it afterward.
Can you share a memorable milestone with the local community
I’m an Austin native, and my whole family is from here. My mom had a self-made food truck business called SugarHill’s before she passed in 2020. I consider it a personal accomplishment as a small, mobile business owner today. The West Austin community has really embraced us, and I’d love to one day have a brick-and-mortar bakery here.
What’s your personal favorite flavor?
The Lavender Lemonades! It’s a lemon-flavored sablé Breton, which is a type of French butter cookie. The center is filled with lavender and honey buttercream. They’re just so decadent with subtle floral notes paired with lemon and honey, it’s chef’s kiss. I’m a sucker for anything with lavender.
Where to Find LUXECRUNCH
LUXECRUNCH Cookies can be found Saturdays at Lakeline Farmers Market, Sundays at Jovie Belterra Farmers Market, and The Domain Farmers Market. They’ll debut a special pickle-flavored cookie at In-A-Pickle Fest on March 15th and participate in the Pecan Street Festival on May 3rd and 4th, 2025. Order online at LuxecrunchATX.com or follow @LUXECRUNCH on Instagram.