Across the country, customers have a wide selection of banking institutions from which to choose for money management. With nearly 5,000 FDIC-insured banks in the U.S. offering services such as checking and savings accounts, loans, lines of credit and convenient options for online and mobile banking, customers have a variety of choices. However, selecting the best bank to meet individual needs can be a challenging task.
"Farmers Bank & Trust strives to cater to the needs of all customers," says Ray Smith, Farmers Bank & Trust market president.
Farmers Bank & Trust is a full-service financial institution that provides a wide range of services. These services include on-site lending for residential, commercial and agricultural loans, personal and business checking accounts, mortgage services, CDs, IRAs, trust and wealth management services, MyFarmers iTeller ITM services, instant-issue debit cards, notary and coin machine services, as well as online and mobile banking. The Prosper branch, located at 750 N. Preston Road, offers a full-service drive-through for added convenience, including night deposit services.
Guided by the core values of HEART (Honor, Excellence, Adaptability, Respect and Teamwork), Farmers Bank & Trust professionals indicate they prioritize customers as their No. 1 focus. The commitment to these values reflects the organization's dedication to doing things correctly. Ray says employees are expected to deliver superior customer service, not only to the customers they serve but also to their fellow employees. "Every interaction is viewed as a chance to demonstrate the organization's HEART and the primary reason for existence, our customers," he adds.
"Exceptional service and unwavering dedication to customers aren't merely goals but fundamental principles shaping our actions," says Ray.
The bank's team says they consistently explore innovative technological solutions to enhance customer accessibility. Its online technologies include a dedicated FB&T mobile banking app and traditional online banking, allowing customers to manage various aspects, such as checking account balances, secure fund transfers, remote check deposits, bill payments and credit score insights. 'MyFarmers Interactive Teller Machines' (ITMs) further facilitate extended live teller hours and traditional ATM services in a single accessible hub.
For 117 years, Farmers Bank & Trust employees have demonstrated readiness to serve and care for clients and communities, Ray says. "The bank's reputation for conservative soundness, integrity and honesty has fueled its growth in the regional banking market. Prioritizing the security of customers' assets, Farmers Bank ensures prudent decision-making and adherence to compliance and risk management protocols."
Founded in 1906, Farmers Bank & Trust has grown to serve more than 30 locations across Texas, Arkansas and Oklahoma. Owned by the privately held holding company Magnolia Banking Corporation, headquartered in Magnolia, Arkansas, the bank emphasizes service and personal interaction.
Ray says community engagement is ingrained in the culture of Farmers Bank & Trust. Actively supporting local charities, particularly in education, first response-anchored, military veterans and wellness categories, the bank's employees logged more than 3,700 volunteer hours in 2023.
The lending team, led by Ray, alongside commercial loan officers Robbie Harrison and Matt Moore, and mortgage loan originator Madison Haltom, say they cater to the North DFW area.
The Prosper branch is open Mondays through Fridays, 9 a.m. to 5 p.m., with MyFarmers iTeller ITM live teller hours from Mondays through Fridays, 7 a.m. to 7 p.m., and Saturdays, 8 a.m. to 3 p.m.
469.296.1230
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