There's something special that happens when two best friends take their love of movement and dedicate themselves to creating an inclusive space for people to move their bodies in an intentional way. That something special is known today as barre3, a fitness studio where the goal is to ensure that every person who moves and sweats there feels truly seen and celebrated, leaving with a sense of accomplishment, pride, and a deeper bond with themselves and those around them.
Lindsay Irrer and Janelle Herbert, co-owners of barre3 Metro Detroit (formerly The Barre Code), have a friendship and business journey that’s nothing short of inspiring. Their story begins at age 13, when they first met as dancers competing against each other in a national competition. They quickly became fast friends, and years later, they reunited at Michigan State University, where they both joined the dance team and became roommates. Their bond grew even stronger, and in 2012, Lindsay made a bold New Year's resolution to start her own business. Of course, she knew exactly who to call—Janelle, her best friend and soon-to-be business partner.
In 2013, the duo opened their first studio, The Barre Code, in Birmingham, Michigan. Their passion for fitness and entrepreneurship quickly led to the opening of three more locations - Northville, Royal Oak and Rochester Hills. Over the past 12 years, Lindsay and Janelle have poured their hearts and souls into creating a welcoming space where everyone, no matter their fitness level, feels at home. "In our fast-paced world, we feel deeply honored when someone chooses to spend their valuable time in our studios. Our mission is to ensure that every person who moves and sweats with us feels truly seen and celebrated, leaving with a sense of accomplishment, pride, and a deeper bond with themselves and those around them."
For these two, the evolution of the wellness space has been nothing short of transformative. They've not only grown up together, gotten married and started their families within the space, it’s also been their front-row seat to how the world views fitness, health, and the mind-body connection. Over the years, the fitness world has moved from simply physical exercise to a more holistic approach—one that emphasizes mental well-being alongside physical strength. This shift was one of the driving forces behind the recent rebrand to barre3. While the name has changed, their mission hasn't. Barre3 focuses on creating a balanced, mindful fitness experience—one that invites members to move with intention, connect with their bodies, and focus on both physical and mental well-being. It’s about finding strength in both the body and the mind, which is something Lindsay and Janelle are passionate about fostering in their community. "Recently the U.S. Surgeon General declared an epidemic of loneliness in our country. We feel called to create spaces where people can come together—not just to move their bodies but to nurture their hearts and foster meaningful relationships. Together, we work to build a sense of belonging that uplifts and sustains us as humans." In a world where stress, burnout, and mental health challenges are more prominent than ever, they are able to meet their clients where they are at -- and they're able to offer something more than a workout. It’s an invitation to slow down, be present, and connect with yourself—something that the pair believes can be transformative.
Their passion for what they do only continues to grow, and they’re constantly finding new avenues to extend their impact within the greater Rochester area - from collaborating with local businesses such as Perspire Sauna Studio and Clean Your Dirty Face, to hosting pop up events at popular spots like Yates Cider Mill. Their collaborations also extend to meaningful partnerships with organizations like HAVEN Pontac, reflecting their commitment toward women's empowerment and serving the cities they sweat in on a deeper level. It’s not just about growing their brand, but about creating a space where people can learn, connect, and thrive together.
If you’re looking for a new fitness studio, a home away from home, or that perfect “third space” where you can truly relax, recharge, and connect with yourself - barre3 is a local haven with its arms open for you. It’s more than just a workout—it’s a community.
Oh, and did we mention your first class is totally FREE?! What are you waiting for? Commit to doing something for yourself -- barre3 is waiting to welcome you home.
Barre3 is located at 1260 Walton Blvd., Rochester Hills, MI 48307 and is open seven days a week with a variety of classes offered throughout the day with childcare available for select classes. Learn more by visiting https://online.barre3.com or by calling (248) 923-2392.
We feel deeply honored when someone chooses to spend their valuable time in our studios.