For the past decade, Be THE Voice (BTV) has been more than just a program—it’s been a movement. Launched in 2015 as a student-led initiative, BTV has transformed school cultures across Georgia and North Carolina by promoting kindness and inclusion. This milestone anniversary is a testament to the voices that have made a lasting impact.
Founded by Roswell Rotary Club members Debbie Cwalina and Michael Schoppenhorst, BTV has been a game-changer. In Georgia’s fourth largest school district, the 28 schools involved in the program experienced a substantial decline in bullying incidents from 2021 to 2023. Compared to schools not in the program, there was a 95% reduction in elementary schools, a 77% decrease in middle schools, and a 91% drop in high schools.
Dr. Chris Matthews, Assistant Superintendent of Fulton County Schools, has seen the difference firsthand. “BTV is a partner we have used to build compassion and advocacy with our students. Schools and principals overwhelmingly support this program.”
BTV gained international recognition as a top 35 changemaker at the 2024 .ORG Impact Awards.
Christy Thomas said her daughter loves leading in BTV. "Be THE Voice invites action. We tell our children to be kind, to stand up for what’s right, to look out for one another—but BTV gives them real examples, peer support, and the confidence to act."
Fauzia Sadiq's child is also a BTV student leader. "BTV is especially relevant in today’s social climate. There is a lot of impact on mental health, and having a positive peer-driven program like BTV can really enable our kids to be more empathetic and kind and, most importantly, know that they are not alone."
Fulton County Schools is doubling participation this fall, giving more students access to BTV’s inspiring videos and activities.
Cwalina reflects on the journey: “We started with the belief that students have the power to create real change. Seeing that belief turn into measurable results has been incredibly rewarding. We’re just getting started.”
Visit: https://www.be-the-voice.org/
or follow Be THE Voice on social media for ways to get involved.