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Black Birkin bag named for famed Jane Birkin. Photo by Andreas Rentz/Getty Images

Featured Article

Behind the Birkin

An Insider’s Access to Parisian Fashion Houses

Article by Catherine Norton-Valverde

Photography by Provided

Originally published in Potomac Lifestyle

Paris is the undisputed capital of fashion, where luxury, craftsmanship, and history meet. In my many years of visiting this magical place, I never tire of visiting the classics.

What if you could pull back the curtain and see how your favorite iconic French brands are made?… What if you could view archival pieces that have never been seen by the general public?…Come with me, Catherine Norton-Valverde of Seize the Trek Travel and let me show you the way.

First, no fashion visit to Paris is complete without a stop at 31 Rue Cambon. This is where Coco Chanel revolutionized women’s fashion with timeless elegance and modern sophistication. Push open the door of a renowned couture atelier, the landmark that gathers the savoir-faire of Chanel’s Métiers d’Art. Normally closed to the public, the working rooms reveal elegance shaped millimeter by millimeter: from pattern to silhouette through cutting, lasting, balancing, and hand-finishing. An insider pause in the restricted archive reveals historic offerings an intimate moment with the artisans whose hands bring collectors’ and Chanel’s guests vision to life.

Next, I love a visit to Dior’s flagship on Avenue Montaigne which celebrates the glamour and innovation that have defined the brand since Christian Dior introduced his iconic “New Look” in 1947. Want to do something unique? At dawn immerse yourself in Dior’s enchanting world during a visit outside of regular opening hours. Accompanied by a knowledgeable lecturer guide deeply familiar with Dior's fashion, staging, and artistry, this option offers the rare privilege of exclusive privatization. Explore this hallowed space in a profoundly intimate and personalized manner, fostering a deeper connection with Dior's timeless creations. Delve into the fascinating history, artistic influences, and design philosophy that shaped Christian Dior's iconic brand.

Finally, The “Hermès” Atelier Experience, a once in a lifetime opportunity to visit the Hermès atelier in Pantin. See the making of the legendary Birkin bag. The bag made famous by English singer and style icon Jane Birkin; the gold standard of fashionistas.  Six generations of mastery as the artisans’ craft bespoke leather goods that have made this an extraordinary brand. This is a very unique experience at Hermès, concluded by a VIP shopping experience at the Hermès flagship store.

In my opinion, these legendary houses make Paris a destination where fashion becomes a cultural experience.

For more information reach me at catherine@seizethetrek.com. | seizethetrek.com | 240.350.0636

See the making of the legendary Birkin bag. The bag made famous by English singer/style icon Jane Birkin; the gold standard of fashionistas.

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