Beverage Collabs for Causes

Local entrepreneurs Karena Dawn and Natalie Ellis created a wine and a smoothie respectively that raise funds for good

Karena Dawn is the founder of Tone it Up, a wellness movement that includes a collection of nutrition products, online workouts, meditations and community to bring positivity to your mind, body, and soul. She’s also the founder of The Big Silence, a charitable organization with the mission to cultivate conversations and offer resources and programs to destigmatize and change the culture around mental health. To raise funds and increase conversations for the latter, she recently collaborated with Slate Theory Winery, a Fredericksburg winery which uses 100 percent high-quality Texas fruit from their own estate vineyards in their wines, and created a red and a white, “The Therapist” and “The Patient,” with a portion of the proceeds benefit The Big Silence Foundation’s programs. Actress Ashley Greene narrates a video that explains more that can be found on The Big Silence website. Cody Jones designed the labels. On Slate Theory’s website, it says, “Our goal is to use our wine, and artistic style, to engage all of your senses, as well as your mind. For it is in the mind that all things exist” – which explains in part why it’s such a great partnership.

In their first-ever smoothie collaboration, The Well partnered with Natalie Ellis, CEO + co-founder of bossbabe, a podcast and online community focused on empowering women to build businesses that allow them to find more harmony, fulfillment and peace in their lives. The Instagram pink smoothie is strawberry basil layered with chia seed pudding and topped with hemp seeds. It’s packed with a variety of functional, high nutrient ingredients, trans fat free, refined sugar free, vegan, dairy-free and gluten-free. And, $5 from each smoothie is donated to Strong Women, Strong Girls - a nonprofit organization championing the next generation of women leaders through innovative, multi-generational mentoring programs focused on promoting female empowerment and developing skills for lifelong success.

Where to Get the Goods

Slate Theory’s “The Patient” and “The Therapist”

10915 US-290, Fredericksburg, TX 78624

Learn more about charity partner The Big Silence at:

Bossbabe Smoothie

The Well at Studio Three

501 Brazos Street Austin, TX 78701

The Well on 2nd

440 W 2nd St, Austin, TX 78701

Learn more about the charity partner Strong Women, Strong Girls at:

Related Businesses

The Market at River Falls


The Market at River Falls

Potomac, MD

We offer the highest quality products. The food we serve to you is the same food we eat ourselves, feed to our children and...

See More

Related Articles

See More