If you grew up in Mount Juliet, chances are Moss’ Flower Shop is woven into your holiday memories. For the Moss family, those memories span more than seven decades of Christmas magic. The shop was established in 1952-before the city was even incorporated-by Charles Moss and his two brothers. Their legacy continued with Hale and Brenda Moss, and in December 2016, Joe and Lauren Moss became the third-generation owners, moving the shop from its historic Lebanon Road location to its current home across from Charlie Daniels Park.
“When I think back to Christmastime at Moss’ Flower Shop,” Joe recalls, “I think about helping build floats for the Mt. Juliet Christmas parade and getting the greenhouse ready for our wreath decorating classes by cutting fresh greenery. I also remember setting up fresh Christmas trees outside the shop that we would flock for customers in many different colors.”
The shop’s beloved Holiday Open House has evolved with the times, yet its heart remains the same. In earlier years it was a Sunday afternoon gathering with “elaborate themes, hand-drawn programs, live performances by local musicians, and an array of homemade cookies and treats. We even had special appearances by Santa Claus.” Today, it spans multiple days, allowing more families to enjoy the décor inspiration, door prizes, and festive treats Moss' is known for.
Some memories sparkle brighter than twinkle lights. Joe fondly remembers the “mouse house,” an imaginative display he built as a child. “We created a ‘hole’ in the wall, allowing the mouse family to move from one room to another within the shop. It was a magical addition that brought so much joy to our family and guests.”
At home, the Moss’ still adorn their table with fresh pine arrangements and collect meaningful ornaments. Their legacy also holds a special tie to Nashville’s music community, beginning with Charlie Daniels and continuing through floral designs for artists and events. One particularly touching memory: delivering weekly bouquets to Naomi Judd as a retirement gift from her manager.
Through every season, the Moss family hopes to continue blending tradition with fresh inspiration, adding beauty, warmth, and a sense of togetherness to each Christmas in Mount Juliet.