As a tangible asset, fine art isn’t as vulnerable to the whims of the market, and getting to enjoy the pieces daily adds another layer of value. But it can be difficult to know where to start, let alone how to grow and protect your investment. If you’re interested in beginning the journey of collecting—or building on a pre-existing passion—professional advice, as with any financial decision, is an invaluable tool. “At the core of all art investments is buying what you love,” says Erin Remington, Director of Sales and Curation for Saatchi Art. As an advisor with the company for nearly eight years, she has powerful insight to share.
“Saatchi Art is an industry trailblazer, known as the best place to buy art online,” says Remington. And with an inventory of more than 1.2 million vetted artworks by more than 100,000 artists, there is undoubtedly something for everyone. “We have artworks for all budgets, from $500 to $100,000, so we can work with collectors at every stage of their art-buying journey,” she adds. Having the company based in Santa Monica (it was launched in 2010 as a digital initiative of London’s venerated Saatchi Gallery, but they separated in 2014) makes it especially attuned to Southern California. “Our roots are here, and we really feel the energy and creativity of Los Angeles—it’s one of the most exciting markets in the country.”
Perhaps unsurprisingly, LA collectors have wide-ranging stylistic tastes, but Remington sees growth in several genres. “Collectors are questioning identity and form through figurative work, and I see a keen interest in photography, too,” she says. “And they aren’t shying away from challenging artwork,” she adds, noting her eagerness for them to consider artwork not only as investments, but as conversation starters. Some of the local artists she sees gaining traction include Minas Halaj, who works with recycled materials; fifth-generation weaver Renata Daina; Jin-Woo Prensena, who specializes in aerial photography; and Kory Alexander, whose paintings explore dream-like worlds. Mixed-media artist and Brentwood resident Karen Clark is another artist high on Remington’s ones-to-watch list. Clark, who was evacuated during the Palisades Fire, is now painting haunting scenes of fiery palms and shadowy figures fleeing. These pieces also serve as an important reminder to protect your investment. “Keep a running list of your artwork,” Remington advises. “A good habit is to keep a digital record of all certificates of authenticity and the amount paid for each piece of art. Take photos or videos of your collection—phone-quality images are sufficient—and seek guidance from your insurance company about your policy and to ensure your art is covered.” As many fire victims learned in the aftermath, a separate policy is often required for fine art and collectibles.
“The core of our mission is really to make living with art easier and more enjoyable,” Remington continues, “so we offer complimentary advisors who provide guidance and reassurance.” Clients are matched one-on-one with staff who can help focus their vision and set smart goals. They can also offer access to items perhaps not online or help orchestrate commissions.
And while Saatchi Art doesn’t have a brick-and-mortar to visit, they aren’t solely online. In 2016, they acquired The Other Art Fair, an international art fair held in Los Angeles twice a year (and in Brooklyn, Chicago, Dallas, London, Melbourne and Sydney, as well), where collectors and artists can meet in-person. “It’s an inspiring environment,” says Remington. “We have boundary-pushing programming, including live performances and interactive installations, that foster long-lasting connections. It's generated more than $50 million in sales and transformed the careers of so many artists.” This February, the LA fair featured 140 exhibiting artists, a special presentation of Judy Baca’s iconic 1968 East L.A. Student Walkouts mural, a pop-up portrait studio by Anna Marie Tendler and new works by actor Charles Michael Davis. Reaffirming Saatchi Art’s commitment to the local creative community, The Other Art Fair donated 100-percent of its proceeds from a charitable art sale and its Friday Late tickets to the LA Arts Community Fire Relief Fund. (If you missed the fair, the next one will be held at Barker Hanger in Santa Monica this September 25-28.)
Whatever you fancy, “just invest in art that resonates with you,” says Remington. “And that alone will ensure it’s a worthwhile investment.”
For more information, visit saatchiart.com or email curator@saatchiart.com to set up a one-on-one consultation with a Saatchi Art advisor.
Remington’s Tips for Building an Art Collection
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Buy what you love and trust your gut! Enjoy the process of discovering new artists and building a collection that reflects your taste.
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Set a budget. Art is a long-term commitment and an investment that will grow with you over the years.
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Diversify your collection. Learn about different mediums, styles and market trends, and acquire works that reflect your taste in unique ways.
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Display pieces seasonally. Build a collection that makes your space inspired and dynamic when you rotate artworks. Art can and should reflect your mood at any given time!
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Set up a consultation with a Saatchi Art advisor for personalized recommendations.
"Saatchi Art is the best place to buy art online. We work with collectors at every stage of their journey."
"Our mission is to make living with art easier and more enjoyable."