Boogs Apparel was founded in June 2020 by Bullis School Entrepreneurship Signature Program graduate student Christian Bernard. During the pandemic, the magnitude of loss cut deep for many all over the world. Despite the overwhelming despair, Christian chose to focus on the light. The need for grace, mercy, and reassurance that all will be okay is how the brand's saying "WORTH IT" came to be. Christian's hope is that his clothing and its simple, yet powerful message will be a conduit of positivity not only for the wearer but also for the observer.
Article by Anicia Juarez
Photography by Omari Foote
Originally published in Potomac Lifestyle
