“Brazen”—a word meaning bold and without shame, there could not be a more fitting word to describe the mind and owner behind one of Denison’s hidden gems, Brazen Beauty Vault. After being told she was “too independent” and that she “needed to be on her own” by a previous employer, Heidi Taylor leaped and used what little savings she had to open her own lash studio in downtown Denison.
While Heidi says the original location was great, the price of the room she rented was beyond her means. Heidi ended up finding an entire building that was the same price as her room alone in the previous location, affording her the possibility of renting out suites for other services. It was here that the name and vision for Brazen Beauty Vault were born.
“I just wanted a name that was unique and bold,” Heidi said. “…especially the vault, because there are so many different things inside here.”
On her own, Heidi previously owned Taylored Lash Bar, but since moving to the new space, she rebranded over the last year to reflect the growth in her business and the variety of services offered in the new space.
“I've worked very hard to build my clientele and get my name out there,” Heidi said.
Within the vault, Heidi maintains her lash practice and also houses Licensed Massage Therapist Lisa Erwin, Whimsical Waxing & Esthetics owner Hannah Monroe, Skin Haven Esthetics owner Haylie Stephens, KayleesNailz owner Kaylee Deering, and their fifth and final room is in the works for Ryleigh Stephenson with Rave Esthetics by Ry. Heidi has clearly opened up opportunities for beauty self-starters, but also says Brazen Beauty Vault brings a unique feel to Denison and the Texoma area.
“The vibe that we bring is definitely a more bougie vibe, but also tranquil,” Heidi said. “As soon as you walk in, you're relaxed. It's just very open and inviting.”
Each detail is designed with the client in mind. They offer drinks, snacks, and a coffee bar for clients to make it homey for them. Each conscious design decision points to the feeling Heidi says she wants all clients to walk away with:
“One word,” Heidi said. “Easy, very simple: relaxed.”
Brazen Beauty Vault is located at 1031 W Crawford Street in Denison, or online at brazenbeautyvault.glossgenius.com