One of Downtown New Braunfel's newest fixtures is the quintessential shop known as The Tea Charmer. More than just a tea shop, this experience will have you transported to another time and space. We popped in on Jayna Owens for a day of tea parties and fun.
My visits to The Tea Charmer have become a cherished part of my routine. The shop's inviting charm and the exclusive, unique tea blends that I've discovered keep drawing me back. The blueberry pineapple ice tea, the happy blend, and the sleepy blend are among my top picks, each offering a distinct and soothing experience.
However, on this particular Sunday, as I entered the building at ground level, the flavors of delicious delectables wafted down the stairs. Don't worry; there is also elevator access toward the back of the building in case the stairs aren't your cup of tea. Once on the main floor, the ambiance fills you with a sense of excitement and anticipation of the events about to unfold.
One of The Tea Charmer's authentic charms is its ability to host events for groups of two to fifty. While preparing today's menu of Belgian waffle bites and 2Tarts Bakery macaroons, Jayna shared tips on crafting an unforgettable experience for her guests.
She tells how the tea parties at The Tea Charmer have become a beloved experience among customers, who often express their delight with the shop's ambiance and offerings. A common sentiment echoed by visitors is, "I want to live here!" This simple yet heartfelt exclamation brings immense joy to Jayna and her team. It signifies that they are achieving their mission of creating an atmosphere that promotes a desire for healthy respite, intimate conversations, and self-care. The Tea Charmer's unique atmosphere, a vintage carriage and phone booth, multiple flower walls, chandeliers, and stunning downtown views have made it a sought-after venue for baby showers, bridal showers, birthday parties, and corporate meetings.
Her true passion is creating an experience for all those who visit. Whether it's mommy-daughter tea time or taking a new blend home to savor later, it brings her joy.
A standout feature at The Tea Charmer is the chance for customers to create their signature tea blends. This hands-on experience lets tea lovers mix herbs and teas to craft a unique blend. "Everyone has their unique cup of tea, and this is our way of showing that," says Jayna. The shop provides guides to help customers choose herbs that pair well, ensuring they leave with a blend that perfectly suits their taste.
The Tea Charmer also prides itself on offering a wide variety of teas, with up to 10 different flavored iced teas and over 20 loose-leaf teas available at any given time. These selections are constantly evolving, reflecting the seasons, customer feedback, and the latest trends in tea sourcing. The shop's iced teas have become bestsellers, especially in the sweltering Texas heat. With such a diverse range of flavors, there's always something new and exciting to try, turning a hot day into a magical summer experience.
In addition to its iced teas, The Tea Charmer offers an array of unique tea blends that cater to a wide range of tastes and preferences. Flavors like lemon meringue, pumpkin pie, chocolate chai, dark chocolate peppermint, vanilla berry truffle, and caramelized pear are just a few of the shop's creative offerings. Jayna also mentions blends for those seeking the health benefits of tea; blends like sleepy tea, cleanse tea, cold and flu brew, and feel better tea are also popular choices.
Jayna's vision for The Tea Charmer goes beyond tea. The shop offers a curated selection of home goods, bath products, stationery, clothing, and jewelry. These items enhance the tea experience, helping customers create a personal sanctuary at home. The shop offers everything from soft blankets and loungewear to essential oils and bath salts, all designed to complement the relaxing ritual of tea.
Jayna succinctly says, "The Tea Charmer's mission is not just to sell tea. We want to create an atmosphere where our customers can find refuge within their homes." With its carefully curated products and inviting atmosphere, The Tea Charmer has successfully become a place where customers can find the inspiration and the tools to create their own perfect tea experience at home.
As Jayna succinctly puts it, "The Tea Charmer's mission is not just to sell tea. We want to create an atmosphere where our customers can create a place of refuge within their own homes."