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Bringing Antwerp to Albuquerque

A visit to the world's biggest diamond market

Antwerp, Belgium has been known as the diamond capital of the world for over 500 years. Even before it became famous for its diamond trade, Antwerp was a center of commerce because of its access to maritime trade routes. Today it is home to over 1700 diamond merchants, billions of dollars of world diamond sales, and 85% of global diamond transactions. It is the place to find the highest quality and largest selection of diamonds.

John Thomas and his wife Janelle own John Thomas Jewelers in Uptown Albuquerque. They go on buying trips to Antwerp twice a year. John tells us,” U.S. diamond dealers have access to a national database of available diamonds. If a customer has a particular preference as far as size, style, color, clarity, or budget there may only be a selection of a dozen or less of the diamonds that they’re looking for on the database. In Antwerp, they may show us hundreds of diamonds particular to the customers’ specifications. Moreover, the prices and variety in Antwerp allow the customer to get a higher quality diamond for the same budget.”

John Thomas Jewelers is the only diamond store in New Mexico that makes the trip to Belgium, giving them a significant competitive advantage in bringing the best diamonds and best prices to their customers. They just recently returned from a buying trip.

The shop’s in-house technology is another reason for its success in the New Mexico jewelry market. They have a computer-aided 3D drawing system that can show the design to the customer on a big screen in real-time. Once the customer is happy with the computer model, it is fed to a 3D printer that creates a wax replica of the jewelry piece that they can try on and get an accurate sense of the finished custom piece.

Their store is in an appealing location in an office building in the Uptown shopping area. It’s quiet and intimate, making it a great place to make decisions on a piece of jewelry that will be treasured for a lifetime.

The Antwerp connection and the advanced technology make John Thomas Jewelers a unique place to find your perfect piece of quality jewelry.

John Thomas Jewelry is at 2440 Louisiana Blvd NE, Suite #310. Their phone number is 505.448.8400. Website: https://johnthomasjewelers.com/