City Lifestyle

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Featured Article

Brookfield City Lifestyle: Meet the Publisher

Jessica Opat shares what inspires her

1. Core Principles

My father always taught me the “3 Ds:” drive, desire, and determination. These principles have influenced my work ethic and mindset–and inspired me to handle every opportunity with passion and perseverance.

2 Early Influences

I grew up in a rural area north of La Crosse, where we took care of family, friends, and neighbors. I’m still close with many of the friends I’ve known since kindergarten.

3. Family 

My husband Jeremy and I have two amazing kids, Garrett (15) and Avery (11). Life is busy between their friends and sports, but family time is definitely a top priority.

4. Live Music

Sharing live music with my kids fills my heart! I took each of them to their first concerts—Yung Gravy at Summerfest with my son and Taylor Swift in Chicago with my daughter.

5. Favorite Activities

I love cooking healthy meals, planning trips, and traveling. I enjoy sporting events, discovering new restaurants, and exercise—running and Peloton rides help me generate ideas and prepare for each day.