Catherine's career path originally started in the world of information technology (IT) in the early 90’s, a time when the industry was predominantly male-dominated. However, Catherine never viewed her gender as a barrier to her success. Driven by her natural competitiveness and a relentless determination to excel, she forged her path to success, competing not against others, but against her own potential.
From the outset of her career, Catherine approached her work with a singular focus on mastery. She believed that true expertise transcends gender, and she dedicated herself to becoming a leading authority in her field. Despite the male-dominated environment, Catherine never felt threatened or compelled to prove herself. Instead, she let her work speak for itself, earning the respect and admiration of her peers through her unparalleled dedication and expertise.
In 2007, a pivotal moment sparked by a discouraging encounter with a contractor became the catalyst for her transformative change. This encounter propelled her to seek guidance from her business coach, igniting the flames of innovation and determination. As Catherine's career progressed, she felt the desire to embark on a new challenge: entrepreneurship. Twelve years ago, ProNail emerged as a beacon of empowerment, providing not only exceptional services but also breaking down barriers for women in traditionally male-dominated industries. Fast forward to 2020, where ProNail took a bold leap into outdoor living solutions, showcasing adaptability and foresight. And in 2021, this expansion blossomed into a thriving division, a testament to the founder's resilience and vision. This journey from adversity to success exemplifies the power of turning obstacles into opportunities, inspiring us all to challenge norms and champion inclusivity.
Undeterred by the male dominance of the business world, Catherine saw an opportunity to bring her unique perspective to the forefront. Recognizing that homeowners often needed more than just technical solutions, Catherine introduced a novel approach to sales, centered around understanding and addressing the needs of her clients.
At the heart of Catherine's approach was the belief that true empowerment comes from guiding clients to discover their own solutions. She worked closely with homeowners, listening to their concerns and aspirations, and empowering them to make informed decisions that best suited their needs. This client-centric philosophy not only set Catherine apart in the industry but also laid the foundation for her future success.
In building her company, Catherine sought to create a culture that mirrored her own values and principles. She prioritized hiring individuals who shared her positive outlook and collaborative mindset, forming a cohesive team that thrived in a supportive and inclusive environment. Catherine's "happy bubble" became synonymous with her company culture, fostering a sense of camaraderie and shared purpose among her employees.
Despite her demanding career, Catherine has always maintained a healthy work-life balance, seamlessly juggling her professional and personal responsibilities. Her impeccable time management skills and disciplined approach to scheduling have allowed her to excel in both realms without compromising on either. Her family and friends never feel neglected, as Catherine's commitment to her loved ones is as unwavering as her dedication to her work.
As Catherine continues to lead by example, she remains a trailblazer in her field, inspiring others to challenge stereotypes and pursue their passions fearlessly. Her story serves as a testament to the power of perseverance, innovation, and unwavering self-belief in overcoming obstacles and achieving success.
Undeterred by the male dominance of the business world, Catherine saw an opportunity to bring her unique perspective to the forefront.
