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1970 VW "Summer of Love" Bus

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Celebrating 50 Summers of Love

If you're a longtime Virginia resident, you may measure time by how many cars you've owned with "Virginia is for Lovers" bumper stickers. The iconic ad campaign dates to 1969 when Richmond's Martin and Woltz Inc. agency created it for what is now Virginia Tourism Corp. The campaign is recognized as one of the most successful in the last half-century.

Visit Loudoun marks the 50th anniversary with its own “Summer of Love” tour of the county’s hottest summertime events in a 1970 VW bus used by Quentin Tarantino in the movie Jackie Brown.

Vintage Flea Market
The Old Lucketts Store
July 6, 10 a.m.-5 p.m.

One of Loudoun’s most iconic antique stores is chock full of rustic, hip finds.

Purcellville Wine and Food Festival
Dillion’s Woods at Fireman’s Field Center
July 13, 2-8 p.m.

Pair your favorite wines with the bounty of food trucks and local restaurants. 

DC 101 Thirstday on the LoCo Ale Trail
Ocelot Brewing Company
July 18, 3-7 p.m.

Sample craft brews at DC101's Thirstday live broadcast at Ocelot Brewing Company.

Polo in the Park – Lilly Pulitzer Themed Night
Morven Park
July 27, 6-11 p.m.

Polo in the Park takes on a Lilly Pulitzer theme to fete a rousing match of polo.

  • 1970 VW "Summer of Love" Bus