As Wyckoff Florist and Gifts marks its 60th anniversary, the community celebrates not just a local business, but a family tradition rich in history and artistry. Jeannine Diamond, the owner, highlights the establishment's deep roots in the floral industry, which began in 1887 when her family first opened a shop in Fort Lee. With her unique background and commitment to excellence, Diamond is dedicated to honoring her family’s heritage while adapting to modern floral trends.
A Journey in Floral Artistry
Diamond's passion for floral design started at a young age. At just 12, she worked alongside her father, preparing flowers and engaging with customers. Although she initially found the tasks daunting, a transformative moment during a high school career day showcased her talent and led to a promotion from her father, sparking her love for floral artistry.
Her expertise deepened through hands-on experience, including a significant role as vice president for Teleflora, a floral industry organization in New Jersey. After taking time off to raise her family, Diamond returned to the industry by taking over Wyckoff Florist and Gifts from the previous owner, Dot, who wanted to step back while still supporting the business.
Celebrating Community and Connection
To commemorate its 60th anniversary, Wyckoff Florist and Gifts hosted a customer appreciation week in September, featuring special promotions like a dozen red roses for just $19.64—reflecting the year the business was founded. The celebration included local partnerships, such as a visit from the Jolly Trolley, a beloved local shaved ice vendor, reinforcing the shop’s community ties.
The shop thrives on personal relationships with customers, offering tailored services for all occasions—from weddings and anniversaries to sympathy arrangements. Diamond emphasizes the importance of understanding a customer’s needs, especially during challenging times, where floral tributes can provide comfort.
Freshness and Quality at the Core
A key aspect of Wyckoff Florist and Gifts is its commitment to freshness. Diamond and her team meticulously select flowers, returning any that don’t meet their high standards. With multiple wholesalers and suppliers, they ensure a diverse selection of blooms year-round.
For customers, maintaining the longevity of their flowers is essential. Diamond advises clients to re-cut stems and change the water regularly, using provided preservatives to enhance their floral experience.
Looking Ahead: Embracing Change While Honoring Tradition
Reflecting on her role, Diamond feels a deep sense of responsibility to honor her family’s legacy while adapting to the evolving floral market. With grocery stores increasingly entering the floral space, she is dedicated to offering superior service that emphasizes quality and creativity.
Her vision for the future includes expanding the shop’s offerings while maintaining the personalized service that keeps customers returning year after year. Diamond believes in the power of flowers to bring joy, celebrate milestones, and provide comfort during loss, and she aims to continue this tradition at Wyckoff.
The Heart of Wyckoff
Being part of the Bergen County community is significant for Diamond. She cherishes her roots and the relationships she has built over the years. “I want people to know that we love what we do,” she says, embodying the spirit of Wyckoff Florist and Gifts.
In an age where digital connections often overshadow personal ones, Diamond and her team invite you to add a little floral joy to your life. Whether for a holiday, birthday, or just because, Wyckoff Florist and Gifts stands ready to create beautiful arrangements that reflect your sentiments and celebrations.
As the shop continues to flourish, it remains a testament to the enduring power of family, community, and the timeless beauty of flowers. Here’s to another 60 years of floral excellence!
For more information, visit www.wyckoffflorist.com.