The future of driving isn’t just exciting—it’s electric. Investing in an electric vehicle (EV) not only reduces emissions, it allows you to step into a world of cutting-edge innovation, effortless efficiency, and an exhilarating driving experience. And when it comes to luxury EVs, BMW is leading the charge. With a lineup that blends power, performance and premium comfort, BMW proves that going electric doesn’t mean giving up what makes driving fun.
One of the key reasons BMW’s EVs are so popular is that they don’t sacrifice the brand’s signature aesthetics or driving experience. “BMW has done a great job in the luxury EV space, offering models based off of traditional BMW vehicles—they don’t look any different than their gasoline/hybrid stablemates,” explains Louis Velazquez, Marketing Director at The BMW Store near Kenwood. “BMW calls it ‘the power of choice.’”
BMW currently offers four EV models, each catering to different drivers and lifestyles:
- i4 – based off the compact 4 Series Gran Coupe
- i5 – based off the iconic 5 Series sedan
- i7 – based off the executive 7 Series sedan
- iX SUV – an entirely unique model to BMW electric
According to Louis, BMW’s most popular EV, the i4, starts at $57,900—making it an attainable entry point into the world of luxury electric vehicles.
Put simply, choosing a BMW EV is about making a long-term investment in efficiency and convenience. “Most EV adopters are finding the ownership experience to be quite easy since you can charge your vehicle at home with an in-home charger,” he explains. No more gas station stops—just plug in at home and wake up to a full charge. For commuters and city drivers, it’s a game-changer.
Beyond convenience, BMW EVs represent a smart financial investment. “Overall, the costs of owning an EV are less than a gasoline-powered car. Mechanically, EVs are simpler, so you’re replacing fewer parts. But there’s still a certain amount of maintenance required for EVs, just like any car. It’s still a machine,” Louis says.
And of course, there’s the environmental factor. BMW’s EVs are completely emissions-free, making them an investment in a cleaner future. Plus as charging infrastructure expands nationwide, EVs will only become a smarter, more attractive, more accessible choice.
Thinking about making the switch? It’s all about planning. “Understanding your EV is of utmost importance,” Louis advises. “While most BMW EVs have a full range of around 300 miles, it’s important to give yourself a little bit of a cushion when traveling, and understand and plot your route ahead of time.”
As EV technology continues to evolve, BMW remains dedicated to producing vehicles that are not only sustainable, but also provide the ultimate driving experience. That’s their signature and their standard. Ready to test-drive the future of automation? Your EV is waiting.
BMWStore.com | 6131 Stewart Rd, Cincinnati | 513.271.8700
EV Ownership & Travel Tips: Maximizing Your Investment
Owning an electric vehicle is a smart investment, but to get the most out of it, proper planning is essential.
- Know Your Range: Most BMW EVs offer a range of 300 miles, but factors like speed, temperature and extra passengers can impact efficiency. Always allow for variables like these when planning longer trips.
- Use Smart Navigation: BMW’s advanced navigation system easily helps you locate charging stations and optimize routes, helping reduce range anxiety.
- Charge Strategically: Charging at home overnight is the most convenient option. When traveling, plan stops at high-speed charging stations to minimize downtime.
- Be Aware of Seasonal Differences: Energy consumption increases in extreme temperatures—hot or cold—so monitor battery performance in summer and winter.
- Stay Informed: EV technology is evolving rapidly. Keeping up with advancements ensures you make the most of your investment in sustainable, high-performance driving.