When it comes to enjoying a drink, many of us want to indulge without compromising a healthy lifestyle. Beauty Booze, a new brand of spirits and cocktails crafted in Sarasota, Florida, embodies that balance, merging mindful drinking with the joy of celebration. Launched in response to founder and nutritionist’s own lifestyle needs, Beauty Booze is designed for people who care about what they put into their bodies but also love to enjoy a good drink.
From Inspiration to Creation
Beauty Booze was born from a simple realization: while there are countless drink options on the market, very few align with a wellness-focused lifestyle. The founder shares, “As a nutritionist, I care about what I put into my body, but I also love to drink and have fun. When I looked for spirits and cocktails that fit my lifestyle, I couldn’t find them. So, I created them.” Like so many, she found herself drinking more than usual during the pandemic. That shift in habits inspired a more mindful approach to drinking. Thus, Beauty Booze was created as a way to make enjoying a drink a joyful, intentional addition to a healthy lifestyle.
What Sets Beauty Booze Apart?
Beauty Booze is the only company that infuses its spirits and cocktails with Goji Berry, an antioxidant-rich superfood known for its wellness benefits. “Goji berries were a huge part of my wellness journey,” says the founder. In addition to their nutritional value, goji berries also enhance the flavor experience. They soften the burn of alcohol, making citrus and berry notes even more vibrant. The result? A smooth, flavorful spirit that stands out among other seltzers and vodkas.
Currently, Beauty Booze offers its Goji Berry Infused Vodka, with three new flavors of canned cocktails—Clementine Paloma Splash, Pomegranate Elderflower Kiss, and Moscow Mule Fizz—set to launch at the beginning of the year. The team is also working on expanding the product line to include a Goji Berry Infused Tequila, responding to high demand from fans.
Where and How It’s Made
Beauty Booze takes pride in crafting all its products in its own Sarasota distillery. The brand’s commitment to quality and control over every step of production ensures that each bottle aligns with its wellness-inspired vision.
Purchase and Availability
Beauty Booze is quickly making its way to local restaurants and stores, and the team is working to expand availability. For the latest list of locations, customers can reach out directly.
Seasonal and Holiday Favorites
The holiday season is the perfect time to bring Beauty Booze into the mix. With goji berry’s natural ability to enhance berry flavors, the vodka pairs perfectly with cranberry, making it ideal for holiday cocktails. And for those looking for a festive drink to share, try this signature Beauty Booze French 75:
Beauty Booze French 75 Recipe
- 1.5 oz Beauty Booze Goji Berry Infused Vodka
- 0.25 oz St. Germain Elderflower Liqueur
- 0.50 oz Fresh Lemon Juice
- 1.0 oz White Grape Juice
- 1.25 oz Prosecco or Champagne
Shake vodka, liqueur, lemon juice, and grape juice with ice. Strain into a champagne glass and top with chilled Prosecco. Finish with a lemon twist.
This cocktail, originally designed for a Women in Philanthropy celebration, is perfect for adding a refined touch to any holiday gathering.
Beauty Booze French 75 Recipe
- 1.5 oz Beauty Booze Goji Berry Infused Vodka
- 0.25 oz St. Germain Elderflower Liqueur
- 0.50 oz Fresh Lemon Juice
- 1.0 oz White Grape Juice
- 1.25 oz Prosecco or Champagne
Shake vodka, liqueur, lemon juice, and grape juice with ice. Strain into a champagne glass and top with chilled Prosecco. Finish with a lemon twist.
“We believe that all cocktails and spirits should be enjoyed in moderation, in a positive, fun, and uplifted mood. Social gatherings are the perfect time to fill your cup with Beauty Booze cocktails.”