While the name S. Barrett Rinzler might be unfamiliar to you, his restaurants are among our favorites across the Valley. Cold Beers & Cheeseburgers and Bourbon & Bones are just a couple of the famous eateries from Square One Concepts that have made their way to Gilbert. This spring, our town was blessed to become home to their newest restaurant, Famous 66.
Born in Atlanta and raised in Ohio, Rinzler’s journey from a sports bar enthusiast to a celebrated restaurateur is a story of innovation, dedication, and a deep connection to his community. After graduating from Arizona State University, Rinzler knew he had found his home in Arizona. The state’s welcoming climate and entrepreneurial spirit provided the perfect backdrop for his ambitions. “Metro Phoenix has been good to us,” he says, “but we work hard, gauge our concepts, and focus on pleasing the customer.”
Gilbert has become a focal point for Rinzler’s culinary ventures. The city’s family-friendly vibe and discerning residents make it an ideal location. “It’s an upbeat, beautiful community with a cool farming heritage-turned-suburban,” he notes. Rinzler’s restaurants aim to meet the high standards of Gilbert’s residents, offering quality options close to home.
The creation of Famous 66 was inspired by Rinzler’s love for classic cars and the legendary Route 66. "I’m a car collector and there’s nothing better than that throwback vibe of trips on the open road. That brings us to the legendary Route 66. It’s a highway that has left its imprint on Arizona!" Famous 66 provides a home for car enthusiasts in Gilbert by hosting a car show on the first Tuesday of each month. This nostalgic nod to the open road is a testament to Rinzler’s passion for both cars and creating memorable dining experiences. You might even catch a glimpse of some of Rinzler’s automobile collection, like his 1970 custom Chevelle or his 1968 custom Camaro, at an upcoming Famous 66 car show.
For Rinzler, a high-quality burger is non-negotiable on any menu. Over the years, his restaurants have gained a reputation for serving some of the best burgers in the country. Today, his establishments, such as Famous 66, are known for many delectable offerings, thanks to a scratch kitchen and the collaborative genius of Rinzler and executive chef Robert Wagner. “First, we always have delicious food. Add comfortable, welcoming surroundings, quality interior design, a wide selection of great beverages, and friendly service. That’s our approach,” Rinzler explains with a smile.
When it comes to his own dining preferences, Rinzler enjoys a variety of meals from his different establishments. Of course, Bourbon & Bones has an outstanding steak selection by design! The finest elite prime beef paired with a fine wine or exceptional bourbon. “Now when you consider Famous 66, I’d say my favorite is the Prime Dip, Prime Rib, or the Fried Chicken. And then of course, Cold Beers & Cheeseburgers, the Thousand Island burger is great.” And if he were stuck on a desert island? Unlimited Nobu sushi would be his go-to choice. SHOCKING, RIGHT? We were sure it would be a cheeseburger.
Rinzler’s mom’s Caesar dressing recipe also holds a special place on the menu. “We tried others, but I kept wanting something that tasted more like hers,” he explains. Her regular visits ensure it stays on point.
Rinzler’s restaurants are deeply involved in community support through initiatives like Cold Beers Cares. They back causes such as the Ivy Brain Tumor Center and the Arizona Law Enforcement Canine Association (ALECA). “Famous 66 is new, and we’re just beginning our legacy. But you can count on law enforcement, firefighters, and first responders being part of our giving mix. And we are also BIG supporters of the US Armed Forces as well.”
Beyond his success in the culinary world, S. Barrett Rinzler is a person who values community, tradition, and genuine connections. His passion for bringing people together over great food and shared experiences is evident in every one of his ventures. Rinzler’s commitment to quality and his deep appreciation for the communities he serves are what set him apart as a restaurateur and a person. Whether it's through his innovative restaurant concepts or his dedication to giving back, Rinzler embodies the spirit of hospitality and community that makes Gilbert and the Valley a better place. His story is not just about business success, but about making a meaningful impact on the lives of those around him.
"I’m a car collector and there’s nothing better than that throwback vibe of trips on the open road. That brings us to the legendary Route 66."
“Famous 66 is new, and we’re just beginning our legacy. But you can count on law enforcement, firefighters, and first responders being part of our giving mix."