'Clean' Makeup Brands You Can Trust


Article by Hayley Hyer

Photography by Stock Images

As the beauty industry continues to move toward being more environmentally conscious, more and more brands are developing non-toxic makeup products. These products, labeled as "clean" beauty are made with simple ingredients that are easier on your skin and better for your overall health too.

RELATED: Why Switch to 'Clean' Makeup

When it comes to choosing safe, natural makeup products, the options can be overwhelming. You don't want to spend hours online researching what to look for and then read every single ingredient of every product you look at. Thankfully, there are these two great lists of clean beauty products that are worth trying. These products have been tested by the pros, so you know they are brands you can trust.

The 20 Best Natural Makeup Brands, According To Beauty Editors

"If you had told me three years ago that my entire makeup bag would be filled with clean products, I would have given you some major side eye. I know what you're thinking: Do natural beauty products actually work as well as their not-as-eco-friendly counterparts?

Like many of you, I was skeptical that the formulas wouldn’t perform, the colors would be dull, and the experience would feel less luxe than I was used to. But, after months of testing (it's a tough job, but someone's gotta do it!), I was proven way, way wrong. I’m now on year two of a totally clean makeup bag and cannot recommend the transition more—I've never gotten so many compliments on my skin before."

—Women's Health

The Most Affordable Non-Toxic Makeup Brands That We Love

"Many of the products we use on the daily—products that our sisters, friends, and neighbors use as well—are likely causing harm to our bodies and to the environment. The best thing you can do is find brands that you can trust to only use proven, safe ingredients. 

Safe, clean makeup doesn’t have to break the bank either. We researched to find the most affordable, non-toxic makeup brands, checked on the EWG Skin Deep database to confirm the safety of their ingredients, and reviewed their testing processes, sustainability practices, and certifications."


Follow Hayley Hyer @hayhyer

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