Color Outside The Canvas

Local Pop-Art Creator Specializes In Providing Aha! Moments

Article by Julie Brown Patton

Photography by Provided From PinkCow Studio

Originally published in West Chester Lifestyle

There's never a boring day at PinkCow Studio, declares Downington-based artist Jeff Schaller. From his studio at 80 Highspire Road, he looks forward to using eye-to-hand coordination and thousands of brush strokes to create on canvas the many images he envisions within his mind. 

"I always knew I was going to be an artist. In fact, I was doing memes before memes were popular. Getting to where I could paint full time took a while," admits the former graphic and website designer who studied at City of London Polytechnic in England and received a bachelor's degree of fine arts at Arcadia University in Glenside. 

It was 18 years ago that Jeff whispered so long to his day job and hello to the open-canvas world. He says after he mastered the technical essentials of colors, hues and composition, he developed his own style of art that now always is anchored by three elements:  an image, a word and dots. 

"I collect lots of images, and then artistically combine those pictures with concepts in my head. I enjoy exploring those combinations, even adding in things like logos, and having fun with creating Aha! moments," Jeff explains. "One example of my play on concepts was when I painted a mural for Iron Hill Brewery, and included a clothes iron in the piece."

Known for his pop-art style and desire to also connect to others on intellectual levels, his clients purchase his work at artshows, galleries and online. 

Jeff says he gets a little hooked on series of artworks, such as the beach theme he was working on at press time. Other series examples are his food, bubble gum, beauty, adstracts, conversations and cinema artwork. 

During this fall, Jeff says he's working on a new "25 Days of Minis" project, which will result in small, original paintings offered for sale one day at a time starting Dec. 1. "Please watch my social media to know which one is released each day," he says. 

In addition to this own studio work, Jeff operates and manages the Chester County Studio Tour with approximately 165 artists. The tour typically occurs each May. "Local artists are the soul and fabric of our rich cultural community," he adds. 

Commissions are a way to create special pieces that viewers connect with personally, says Jeff. "I take great pride in a working relationship that's established with clients. The work is produced with the same sense of design as my other artwork. Each painting is a recognizable Schaller."

Jan and Doug Gianforte, owners of commercial construction business Gbuild in Exton, agree:  "Having never commissioned art, we had no idea how the process would work. For our new office, we wanted something special and personal, but didn't know how to communicate what that meant, except we wanted a conversation piece popping with color and interest. Jeff made the process simple and fun. He visited our office while under construction to get a feel for the space, then he nailed it! Blueprint, Blue Hen, Blue Crab is everything we wanted and more than we expected. We’ve been 'Schallerized' and couldn’t be happier."



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