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Investing in Community, One Question at a Time

How Gilbert entrepreneurs turned question-asking into Gilbert's most valuable community connecting investment

Those awkward silences at dinner parties are officially becoming a thing of the past in Gilbert. Local company Lumitory is making waves with their gorgeously designed conversation cards that transform mundane small talk into meaningful connection. The beautifully crafted cards aren't just functional—they're statement pieces that have caught the eye of major publications like Magnolia Journal, Better Homes & Gardens, and House Beautiful.

"We're glued to our phones but starving for real connection," laughs Jessica Reinhart, the creative force behind Lumitory alongside husband Jeff Reinhart. "That lightbulb moment hit us—what if beautiful, thoughtfully crafted questions could bring back the magic of real-life conversation?" And just like that, Lumitory was born—with a mission of "encouraging heartfelt connection and community" through conversation cards so stunning they deserve a permanent spot on your coffee table.

As 15-year Gilbert residents, the Reinharts find endless inspiration in our community's warm, welcoming vibe. "Gilbert has given us the most incredible sense of belonging," Jessica shares with a smile. Their creative juices flow best at local coffee haunts like The Coffee Shop, Garage East, and Hooligans—though celebrations always call for Buck & Rider. (Pro tip: follow their lead for your next night out!)

The Reinharts don't just dream up questions in a vacuum—they've got a built-in focus group at home. "Our family and friends are our guinea pigs," Jessica Reinhart chuckles. "Some questions get instant approval, while others..." she trails off with a knowing wink. This rigorous testing pays off in spades. One family turned Lumitory cards into a nightly dinner ritual that completely transformed their connections. Another friend used their Legacy deck to bridge the generation gap between grandkids and grandparents, uncovering family stories that might have otherwise been lost forever.

Even decade-long friendships aren't immune to Lumitory's revelatory powers. "We asked our friend John for a fun fact we didn't know. Turns out, he casually spent his teen years in Papua New Guinea translating the Bible! Ten years of friendship and we'd never heard that story!" If Lumitory had a superpower? "Breaking the ice—not in that cringe-worthy way, but in a genuine, heart-opening way that leaves people feeling closer," Jessica beams.

The conversation revolution is spreading throughout Gilbert faster than gossip at a neighborhood barbecue. Mission Community Church is using Lumitory's dating cards for their singles ministry ("speed dating in a box," Jessica quips). Meanwhile, at Hooligans Coffee, you'll spot people of all ages huddled around tables, cards in hand, laughter flowing freely. Each question creates a tiny thread of connection, and with enough threads, a community fabric emerges—stronger and more colorful than before.

Jessica Reinhart isn't just crafting questions—she's weaving community connections throughout Gilbert. "I'm a big believer in the idea that we're better together. And Gilbert is an incredible example of what true community looks like," she explains. You'll find the Reinharts helping with local events like the upcoming Hoodstock Music Festival in Agritopia on April 26th. "Live music, great people, supporting nonprofits—what's not to love?" Their enthusiasm for building community through conversation is as contagious as their thoughtfully designed question cards.

The Reinharts' five-year vision isn't about dollar signs—it's about connection. "I'd love to see Lumitory become a household name," Jessica shares, "not for bragging rights, but because it would mean more people are experiencing deeper, more authentic relationships." In our fast-growing Gilbert community, Lumitory reminds us that vibrant communities are built one conversation at a time. The power of a good question opens doors—it builds relationships, creates connections, and makes people feel seen. Sometimes the simplest thing—a thoughtfully asked question on a beautifully designed card—can create the most profound community bonds. Now that's something worth talking about!

Ready to spark better conversations? Snag your own beautifully crafted Lumitory cards at lumitory.com or follow their conversation-starting adventures on Instagram @lumitory