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Cool by the Pool

Gila River Resorts Scores Phoenix Suns Starter Jae Crowder as Fun Summertime Brand Ambassador

Gila River Resorts – Wild Horse Pass, Lone Butte, and Vee Quiva have some splashy summertime fun planned for guests! Everyone is invited to join Phoenix Suns starter Jae Crowder poolside at the Wild Horse Pass location on the last Saturday of each month through September.

The Phoenix Suns starter and the resort recently formed a unique partnership, and Crowder is the brand ambassador for the enterprise that has taken off like wildfire. He is the first professional athlete to engage in an endorsement deal with Gila River.

As Arizona’s Official Sports Headquarters, Gila River was attracted by Crowder’s fearless competitive nature and cool swagger which is the epitome of Gila River’s tantalizing “You Do You” mantra. The enterprise also aligns with his winning spirit which is reflective of Gila River’s winning experience for guests.

Always a crowd favorite and one of the Phoenix Suns’ marquee players, Crowder has been instrumental in helping the team catapult into the NBA playoffs the past two seasons. In addition to being an outstanding athlete, he is an entrepreneur and gives back to the community. Crowder’s lifestyle clothing brand Bossmann is a creative and approachable line of activewear that was prominently featured on the cover and in the pages of the July 2021 issue of Gilbert City Lifestyle Magazine. Bossmann carries the expression of his personality to unapologetically be yourself which is complementary to Gila River’s mantra, “You Do You.”

“Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon,” says Dominic Orozco, president and chief marketing officer at Gila River Resorts. “Gila River is celebrating its new resorts designation in a big way with Jae. His talent, drive, and vision with his business manager, Josh Mason, is unmatched. We are excited to welcome Jae as our new teammate to the Gila River family.”

Ushering in the partnership, Crowder hosted the Summer Oasis Pool Party at Gila River Resorts - Wild Horse Pass in Chandler in May, that included his friends, fans and guests. The exclusive poolside concert series features celebrity DJs. The DJ lineup for the remainder of the summer includes SNBRN on August 27 and Nicky Romero on September 24.

“I have a vision of growing with Gila River as we have a lot of things in common,” says Jae Crowder. “Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in.”

Owned and operated by the Gila River Indian Community, Gila River Resorts is one of the largest resorts in the Phoenix metro area, with three popular locations and a fourth, Santan Mountain, set to open in December 2022. For more information on Gila River Resorts visit, and for Summer Oasis Pool Party tickets or cabana rentals visit

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