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Get to Know Realtor Craig Della Penna

 How did you get your start?

I used to work in the RR industry and I was put under contract by a regional publisher to write a series of books about the history of old rail lines and their conversions to bike and hike trails. I then was hired by a national organization that helped communities move these projects forward. I was an organizer there for 7 years and became a ‘battle-hardened veteran’ of almost every rail trail to-do within 150 miles of our valley.

Why did you decide to pursue this career? 

When they moved the N.E. office to be in PA, I instead became a Realtor with a special niche practice. I love to specialize in the sale of houses near rail trails. This was of course despite what all the antis I met over the years said was possible. They always said if the trail was built, their house would be unsellable. I’m the 1st Realtor in the U.S. with this niche and I’ve proven them all wrong. AND the best part is: they know it.

What is the most important part of your job?
Not letting my buyers or sellers get on the stressful ‘Roller Coaster’ of ups and downs in a real estate deal. Communication is key. And text is not an appropriate means of communication. Text is best used for “Honey, bring home some milk,” not for “Craig, help me sell my $750K house!”

What differentiates you from other real estate agents? 

I’m a Certified Residential Specialist, CRS Realtor®, not merely a RE Agent. Only 2% of Realtors in this marketplace have a CRS designation.  That is the Ph.D. of RE designations. It starts there.  And I don’t golf.  Not old enough yet.

What do you wish others to know about you? 

Though I have written 5 books, the really odd thing in my life is that five books have been written that feature ME as a case-study in various realms, including three about my innovative Real Estate practice.

What do you like to do in the local area/what other small businesses do you support?

When a local land trust wants to buy property that is on the open market, I will come and work for them as their buyer agent. I pull the deal together and then after closing, donate all commission to the land trust. THAT is my 2nd most fave transaction.

northamptonrealtor.com, 413 575 2277

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