Alicia Lewis’s journey as an entrepreneur isn’t just about numbers, retirement plans, or financial strategies—it’s about connection, family, and a deep-rooted passion for lighting people up and helping them achieve their dreams. Her story is woven with the influence of her father, a lifelong love for the entrepreneurial journey, and an unwavering commitment to helping others change their lives.
Alicia grew up watching her father, Chuck Layman, dedicate his life to helping people secure their financial futures. As a little girl, she saw firsthand the impact he had on his clients and how the work he was doing changed their lives. Inspired by the relationships he built and the trust he earned, she realized she wasn’t just observing someone who was good at their job; she was witnessing a man who truly cared, who saw beyond the numbers, and understood the dreams and fears of every person who walked through his door.
That passion was contagious, and at an early age, Alicia developed an entrepreneurial spirit that sparked her love for business, connection, and helping to change people’s lives. Her first venture into the business world came in the form of placing candy machines at Colorado Champion’s Sports Cafe (formally known as Blue Sports Grill or Miller’s Crossing) and was initially fueled by a goal of being able to visit and spend time with her grandmother in Ohio. This first journey into business offered valuable lessons in the power of connection, branding, and purpose. Having to navigate an audience that did not understand her purpose, Alicia learned that your “why” is what makes your work impactful and that sharing your story and who you are is what connects others to what you offer in a way that is lasting and meaningful.
Saving up enough money to achieve her goal and then some, Alicia was empowered and decided to channel and build upon the success of her candy machines and purchase a pop machine to put into the teacher’s lounge at her school. Aiming to please, she did her research and made sure to stock the machine with fan favorites and all the varieties that her customers (at the time, her teachers) were looking for. Her dedication to connecting with and understanding her customers' wants and needs is something that Alicia has been perfecting from a very young age.
Talented in many avenues of life, Alicia pursued a number of passions before discovering her path in building Layman Lewis. Recalling a turning point in her life, Alicia shared with us that on a father-daughter rafting trip, during a time when she felt like she was unsure of where she was heading, a simple afternoon with her dad changed the course of what she found purpose and focus in. That one conversation and opportunity to work through and navigate the waters of what she was feeling, thinking, and wanting out of life allowed her to chart a course and pivot in a direction that made her excited to envision, build, and create her future.
In 2007, Alicia and her father decided to build something together—a financial firm that felt like family, not just business. Layman Lewis Financial Group was born from a firm belief and conviction that clients deserved more than just investment advice. They deserved a full-circle approach to financial wellness, built on trust, education, real relationships, and the opportunity to have a conversation around finances that lights them up and gets them excited for their futures.
Alicia’s success as an entrepreneur isn’t just about business growth—it’s about the lives she’s touched. Her approach to business is deeply personal. She takes the time to sit with clients, learn their stories, and understand what truly matters to them, so that she can help them create a future they can look forward to. She doesn’t just talk about retirement. She helps people envision the life they want and then builds a roadmap to get them there. It’s about the couple who dreams of traveling the world in their golden years, the hardworking professional who wants to leave a legacy for their children, or the widow who needs guidance in a time of uncertainty.
One of the most rewarding parts of her work is seeing the weight lift off clients’ shoulders when they realize they have a plan in place. That moment—when fear is replaced with relief and hope—is what fuels Alicia every single day.
Alicia Lewis’s story is one of passion, perseverance, and purpose. From the little girl who admired her father’s work to the accomplished entrepreneur, wife, mother, and mentor she is today, every step of her journey has been about more than just business—it’s been about people.
Her mission is simple but powerful: to help others light up, to build a community where clients feel like family, and to create a business forged on care, trust, and a heart for serving others.
And in doing so, she is building a legacy of her own.