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Cultivating Memories

Meet the Family Behind Mainstreet Flower Market

Article by Julie Ann Tripp

Photography by Brogan Resch Photography, Nicole Ryann Photography

Originally published in Parker City Lifestyle

In a world full of tight schedules and long days, some people choose to make time and space to stop and smell the roses. Meet Amber and Frencesco Micciche, the owners of Mainstreet Flower Market since April 2022.

“We are passionately committed to cultivating a legacy of quality, empathetic service, and unique product offerings ensuring every bloom blossoms into a memorable experience,” shares Amber.

From daily pick-up and delivery to special events, subscriptions, and home staging consultations, the Micciches are committed to turning each moment into a memorable experience. They source the finest flowers from around the world and procure specialty products from local growers to guarantee freshness and top-tier quality of their arrangements. Their selection includes roses, plants, dish gardens, gourmet/fruit gift baskets, and exotic flowers.

Amber and Frencesco manage the day-to-day affairs of the flower shop with help from their three sons—Brayton, Drake, and Jakobe. Adding to the familial charm, their 2-year-old grandson, Azul, spends time with his "Lita" and "Grandpo" at the flower shop exploring the vibrant world of colors, textures, and fragrances.

The family's path to floral entrepreneurship was paved during their four-year stint in Phoenix, AZ. Frencesco's deep dive into herbalism and botany, coupled with Amber's immersion in the artistic community, kindled a profound passion for plants and the arts. Their journey into floral ownership wasn't without challenges, but they navigated international farm partnerships, streamlined processes, and built a team dedicated to success. 

With a commitment to continuous research, education, and development, the family envisions a marketplace that transcends the ordinary, while nurturing growth within the community. Whether in search of a romantic bouquet for Valentine's Day or a stunning centerpiece for a special event, the Micciches pride themselves on having the ideal arrangement for each customer.

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