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Deck and Dazzle

Find Timeless Gifts at Beyond Measure Jewelers

Article by Savannah Vasquez

Photography by Galina Wells Photography

Originally published in Destin City Lifestyle

It’s time to deck the halls so why not deck a loved one in extraordinary extravagance with a timeless piece from Beyond Measure Jewelers? Owner Ashleigh Woolly sat down with us to give us some tips on jewelry trends and the best gift you will be shopping for this year.

DCL: What gems are trending right now?

Ashleigh: I would say this year the trend seems to be diamonds and 18-carat gold. We have also been noticing a lot more yellow gold than we have in the past years style-wise. Diamonds are always our best sellers and then, since we are coastal, we sell a lot of blue or green diamonds such as sapphire, emerald, aquamarine and tourmaline are very popular. 

DCL: What jewelry pieces are most popular this season?

Ashleigh: A little bit of everything really, rings, necklaces, stackable bracelets, earrings, tennis bracelets and diamond studs are always a popular Christmas gift.

DCL: What is the best way to shop for a loved one this Holiday season?

Ashleigh: It’s really popular for ladies to come in and make a wish list and we put it in the computer under their name and their loved ones can come in and pick from their wishlist. We specialize in custom design, but the cut-off to get your piece in time for Christmas is December 9th. 

DCL: What is the most popular ring cut right now?

Ashleigh: For engagement rings, the trend is yellow gold and an oval cut diamond is the most popular. The holidays are a really popular time to propose so we do a lot of engagement rings during this time and a lot of ladies get a ring upgrade as well to a bigger better one. 

DCL: What are your favorite pieces in the store right now?

Ashleigh: We have a bracelet that I adore that is a diamond bangle, and there are always some special pieces in our estate showcase. The consignment pieces are very popular and are full of timeless, pre-owned and vintage jewelry.

The holidays are the perfect time for engagements and Beyond Measure Jewelers offers ring customization from start to finish. Pictured above is a white gold wedding set featuring a 1.5 carat fancy yellow diamond, cushion cut. The diamond is surrounded by a double halo of round brilliant diamonds. The wedding band is an intricate design of round brilliant diamonds mirrored on each side of the engagement ring.