Deedy Wales had an idea that would change the way her community dined. A passionate home cook with a knack for creative meals, she found herself—and her neighbors—yearning for something fresh and exciting. One night, on a whim, she invited a food truck to her neighborhood. The response was electric. People lined up for the flavors they missed, savoring the convenience, variety, and the joy of gathering around great food. Word spread like wildfire. What started as a single night of delicious discovery quickly became a weekly tradition, expanding from one neighborhood to four, then into local businesses.
Lazy Foodies Food Truck Bookings became Atlanta’s go-to hub for connecting over 30 top-tier food trucks with neighborhoods, businesses, and event offering everything from sizzling street tacos and smoky BBQ to indulgent carnival treats and breakfast for dinner.
The Lazy Foodies Truck was born, with its own signature menu. Lazy Foodies transforms everyday meals into extraordinary experiences—one booking, one bite, and one happy foodie at a time!
“As a woman entrepreneur often we face both unique challenges and incredible opportunities. Women face obstacles such as gender biases, limited access to funding, at times being closed out of business networks and the challenge of balancing personal and professional responsibilities.”
“There are growing opportunities for women entrepreneurs. Women entrepreneurs are driving innovation, and many organizations and initiatives now exist to support women through mentorship, grants, and networking. Women-led businesses are also in the forefront of prioritizing inclusivity, community impact and customer-centric solutions; which can set them apart. Furthermore, the rise of digital platforms and social media has enabled women to market their businesses and build strong brands.”
“While challenges remain,” according to Wales, “ women entrepreneurs continue to break barriers, redefine industries and inspire future generations. A key driver lies in their ability to leverage support systems, stay resilient and embrace the power of networking and collaboration.”
SoFu Lifestyle: What’s been your experience as a woman entrepreneur in the food truck industry?
As an African American female in the food truck industry, there have been instances where I have faced challenges in the areas of access and exposure. However remaining persistent, doing your research and providing a quality product has allowed me to overcome some of the traditional challenges faced by entrepreneurs regardless of gender.
A recent event at the Bank of America building was an 80's Summer Vacation party. The Lazy Foodie group provided food truck concessions for the vendors tenants and employees.
“Overall, I would say my experience has been positive when I’ve stayed true to myself and my brand along with being focused on the drivers mentioned. Research and gain knowledge of your industry, remain persistent and professional along with providing a quality product that is customer centric. These foundational components provide a platform to elevate above some of the traditional challenges faced by women entrepreneurs.”
For more info, please contact Andrea “Deedy” Wales at 404.689.5161 or visit the websites Lazyfoodiesgroup.com or LazyFoodieTruck.com.