Frank Hasty’s Roswell roots are deep. His great-grandfather was the Roswell Constable in the late 1800s. He had 21 children and their homestead was on what is now Jones Drive, off Atlanta Street just south of the square.
Growing up in Buckhead, Frank and his dad would spend weekends at Lake Lanier. “We would put a 10 foot Jon boat in my mom’s station wagon and my dad and I would drive to Lake Lanier, launch the boat and find an island to camp on for the weekend,” says Frank. “The lake had plenty of fish and fewer people back then and we always ate what we caught. My job was to wash the dishes in the sand on the beach. We didn’t have soap so sand was the next best thing.”
His father was a mechanical engineer, educated at Georgia Tech. “He was very accomplished and very smart. He taught me how to use a slide rule when I was in the third grade. He had me solving math problems that were many years ahead of what I was doing in school,” says Frank.
Now, Frank and his family light up Roswell’s most beautiful homes. For the business, Abulous Landscape Lighting, his wife of 40 years, Laura manages accounting, their daughter Nicole handles job scheduling and payroll and their son-in-law Zach runs the field crews. “Having family involved to the degree that we are is a big plus, because we share the same philosophy of putting customers first and taking care of them no matter what,” says Frank.
Most of their customers are acquired through referrals and Abulous has earned 400 five-star reviews on Google. Frank attributes this to listening to customers, creating a beautiful landscape lighting design, providing the very best price, and by being there to take care of any issues that may arise down the road. "If there are any issues with a job, we make a return trip as soon as possible to alleviate the situation,” promises Frank.
While the business has a strong history of successful installations and happy customers, they are firmly planted in the future of the industry. “We are always learning. We have a very robust software system that controls every aspect of our business. It allows us to better serve clients and serve more of them effectively,” says Frank.
One trend in the industry is the emerging availability of color changing lights. New products are less expensive and more durable. Abulous offers a system that allows customers to change the color of their landscape lights with an app on their phone.
Frank and Laura have a grown son Taylor and daughter Nicole. Taylor is married to Heather and they have a 18-month-old daughter, Addison. Nicole is married to Zach Cole and they have a three-year-old son Everett, and a 4-month-old daughter, Emery.
The business has recently expanded, with a branch on the Florida panhandle: Destin/30A Outdoor Lighting. “It is very rewarding to help customers get their nice vacation homes well lit and looking nice. We also have a good amount of business with HOAs and vacation properties in Destin,” says Frank.
The Hastys keep their offshore fishing boat in Destin Harbor and enjoy time out in the gulf fishing for snapper, grouper, “and whatever else we can find hanging out on the wrecks and rocks on the floor of the Gulf of Mexico. If the waves are high we just stay in the harbor, bay or pass and enjoy a nice sunset and watch the dolphins play,” Frank says.
AbulousLighting.com
Abulous Lighting
770.521.2805
"Having family involved to the degree that we are is a big plus, because we share the same philosophy of putting customers first."