When we think about expressing our personal style, we often look to the clothes we wear. Yet, the most intimate, enduring elements of our style are the pieces of jewelry we carry with us every day. Those seeking a deeply personal connection to their accessories look no further than Tru Luv Jewelers on Madison Street.
A Retail Sanctuary
Stepping into Tru Luv Jewelers immediately reveals that this is not your typical high-pressure jewelry store. The owner, Val Fawley, has intentionally designed the storefront to feel like a happy place, a creative sanctuary where clients can relax, dream, and collaborate. Val’s approach is defined by an incredibly laid-back, friendly energy. Because he did not come from a traditional corporate retail background, there are no aggressive sales pitches or intimidating atmospheres. Instead, you are greeted by a passionate craftsman who genuinely wants to hear your story.
While Val's demeanor is casual, his expertise is extensive. He is highly educated in every physical facet of the jewelry-making field, from metallurgy and bench work to stone setting and manufacturing. This deep, hands-on technical training gives him the ultimate confidence to explain the structural realities of design. When Val gives advice, it is backed by decades of industrial manufacturing knowledge, ensuring your custom design is engineered for structural longevity and everyday wear.
From Screen to Sanctuary: The Process
The journey of a custom piece combines old-world craftsmanship with modern technology. The styling process begins on a computer, where Val sits down with clients to map out their ideas using advanced design software. Designing digitally allows clients to visualize their jewelry from every angle, adjusting proportions, stone placements, and metal types in real time before production ever begins. This ensures that the final piece is structurally balanced and styled precisely to the client’s specifications.
Reimagining the Old and Celebrating the New
One of Val’s greatest styling talents is giving old jewelry new life. He excels at taking outdated or inherited family heirlooms and matching their original character with a fresh, updated structure. Whether resetting a grandmother’s diamond into a modern band or reshaping heirloom gold, he honors the past while styling for the present.
Tru Luv Jewelers has also carved out a massive reputation as the region’s premier specialist in custom nautical styling and birthstone designs. From capturing the essence of Lake Erie with their exclusive, highly detailed Port Clinton, Catawba and Marblehead collections to embedding vibrant, birthstones into custom family rings, Val’s work is deeply connected to the identity of the North Coast.
True style isn't about following temporary trends, it's about wearing pieces that tell your story. With Val’s expert, friendly guidance, creating a durable piece of wearable art at Tru Luv Jewelers is as enjoyable as the sparkling final result.