Building confidence one smile at a time

For the doctors at EMA Dental, standing for Emirzian, Mariano & Associates, dentistry is not just about maintaining healthy teeth but prioritizing the patient, the person and their individual smile.  

"The smile represents the unique soul of a person, their emotion and their personality. The ability to give a person the freedom to smile is life-changing,” explains Dr. Lisa Emirzian, smile makeover specialist and co-owner of EMA Dental with her husband, Dr. Vincent Mariano. "So many people hold back their smiles because they’re emotionally and socially affected by them. The smile makeover is the most gratifying part of my practice."

The well-established practice began over 40 years ago, with Dr. Lisa taking the reins from her father, an established dentist in Springfield. 

“He believed in personal care and listening to patients. I worked with him right out of dental school and then, a few years later, my husband Dr. Vincent Mariano joined us,” recalls Dr. Lisa. “We started a practice in East Longmeadow, then opened one in Northampton and just recently in Westfield. Today we are lucky enough to also have our daughter, Dr. Alissa Mariano, practicing with us and adding a whole new range of highly esthetic and digital services for our patients, including digital smile design and implant therapy."

EMA Dental offers an extensive range of services, including routine preventative dental care, cosmetic and restorative dentistry, implant dentistry and complex prosthodontic rehabilitation, allowing each patient to be treated as an individual and achieve their dental health goals. 

Preventive care is a focal point, with a keen emphasis on dental health and esthetic smile enhancements. Popular services include teeth whitening, esthetic front tooth crowns, and conservative porcelain laminate veneers. The specialty Prosthodontic Team, led by Dr. Vincent Mariano and Dr. Alissa Mariano, both Board Certified, excels in tooth replacement, including highly esthetic dental implants, crowns and bridges as well as various cost-effective removable partial and full dentures.

“We all collaborate and work together. Our most important goal is to establish and maintain trust with our patients by providing individualized treatment approaches unique to every individual,” explains Dr. Lisa. 

EMA Dental's motto, "Experience Lifetime Care," underscores their commitment to developing a trusting, personalized relationship between patient and doctor over many years. Trust is a cornerstone of their practice, cultivated by listening to patients' goals and providing various treatment options.

“We’re here for our patients and are up-to-date on the latest technology to give them the best services we can,” says Dr. Lisa.

EMA Dental employs eight doctors over its three locations in Westfield, Northampton and East Longmeadow, boasting a total of over 125 years of combined experience. Most of the staff has at least 10 years of experience, ensuring that patients benefit from a wealth of expertise.

Lifetime care at EMA Dental continues to be on the cutting edge of technology, improving personalized dental experiences for their patients. For more information, visit

“We’re here for our patients and are up-to-date on the latest technology to give them the best services we can” - Dr. Lisa Emirzian

"Dental health is the window to a patient’s overall health."

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