Julia Gutierrez, the CEO of Design Alliance, tells us that, “We design with intention. We believe that your space should reflect your story. Since 2011, we've been a kitchen and bath design studio, which means that we specialize in the design of kitchens and bathrooms. We also are a cabinet dealer and installer, so we provide cabinets for kitchens and bathrooms...actually for the whole house and anything interior. We do countertops. We have a fabrication shop where we fabricate engineered quartz and natural stone, and then we also have our crew who installs for us, so start to finish anything.”
Design Alliance is a 100% woman-owned business. Julia says, “We meet with the client and try to get a really good understanding of what their goals are and take all that information and turn it into life for them. We will draw it in a 2D drawing so we get the space planning correct, and then we elevate those into 3D drawings for our final presentation with all the textiles and finishes for the project. Then we present it to them, and we basically do everything from start to finish, from conceptual drawings all the way to installation at the end.”
We asked Julia what do customers see as the advantage in coming to Design Alliance? “We are a one-stop shop so they come here, and we can handle small projects all the way to large projects. We can do everything from start to finish, so it takes away the legwork for them. We hold their hand throughout the entire process. We help them with selections for plumbing, electrical, and paint from beginning to end. If we don't do the work in-house, we have people in our alliance and our team, hence the name Design Alliance, to assist in getting everything completed from start to finish, so we act as a project manager from start to finish. I've been doing this since the early 2000s, and we've done projects from small remodel projects where we're just refreshing the space and changing out what's already there, and updating all the way to commercial. We've done Starbucks countertops and flooring, we've done all the Menchie's and Domino's here in town. We've also done large commercial projects for apartment buildings with 300 units, so we can handle anything from a small remodel to a large-scale project.”
We asked Julia about the styles that customers ask for. “Most of our clients like to keep the feel of the Southwest. However, we're seeing a lot of people want it to look more elevated and modern, but still a nod to our Southwest design and architecture, because we still have the vigas, we still have the bull nose doorways and corners, but we streamline that by adding a little bit of the Southwest into everything that we do. We can add a backsplash design where we use a more patterned tile, and then we modernize more on the cabinets.”
She says, “We do a lot of work all over New Mexico, so we are statewide and the architecture, say from Santa Fe to Nob Hill to High Desert to Rio Rancho, it all varies, so we're very well versed in all styles. We really listen to our clients to really try to understand who they are on a personal level and what it is that they enjoy and what they want for mostly functionality but also aesthetic, and a lot of times when we do remodels our clients are not doing the entire house they're just doing a portion of their house, so for it to have cohesive design we make sure that we fully understand the project. We visit the site, and we talk about the things that are important, such as functionality and aesthetics, and then we take our designs from there. We have interior designers on staff who truly do understand design. We're making sure that the client is getting something that's going to last a lifetime for them.”
Design Alliance’s phone number is 505.856.2939. Their website is designalliance.com. They are located at 1130 Juan Tabo Blvd NE.
Most of our clients like to keep the feel of the Southwest.
We're making sure that the client is getting something that's going to last a lifetime for them.