A home is much more than just a place to live. It’s a reflection of lifestyle, identity and intention. We sat down with two of Centennial’s powerhouse women in design, and it quickly became clear that this philosophy is at the heart of everything they do.
For Rachelle Barrios, founder of Barrios Design Group powered by Kitchen Wise Closet Wise, the journey into the industry wasn’t accidental; it was deeply personal. “I’ve always loved transforming spaces, but more importantly, transforming how people feel in their homes,” she says.
That emotional connection is what drives her signature approach. After noticing that many homeowners didn’t want to move but instead wanted their current homes to better reflect their lives, Rachelle built a business around bridging the gap between vision and execution. “People know exactly what they want,” she explains. “But they don’t always have someone who can take that vision and turn it into a reality.”
Her solution? A concierge-style, “white glove renovation” experience rooted in her philosophy: design, organize, elevate.
“I approach every project as a partnership, not a transaction,” she says. “A home is one of the most personal spaces in someone’s life. I want to understand how they live, what’s not working and why they’re making a change. From there, we create something that’s not just beautiful, but truly livable.”
That level of intention is matched by a strong sense of identity. “I’ve been underestimated more times than I can count,” Rachelle says. “But instead of shrinking back, I leaned fully into who I am.”
Self-described as the “Design Diva,” she embraces both her femininity and her authority on job sites. “I didn’t ask for a seat at the table,” she says. “I built my own.”
It’s that confidence, paired with deep technical knowledge, that has earned her respect as both a designer and builder. And it’s also what defines her view of what it means to be a powerhouse woman.
“It’s not just about success, it’s about impact,” she says. “It’s about being strong and compassionate, lifting others up and never stepping on someone else to get ahead. I believe in rising while bringing other women with me.”
That same mindset shows up in her work with her husband, with whom she runs multiple businesses. “It’s the most rewarding experience,” she says. “My vision is big and creative, and he brings the structure to make it happen. That balance is everything.”
“Start before you feel ready,” Rachelle says. “Confidence comes through action.”
I want to understand how they live, what’s not working and why they’re making a change. From there, we create something that’s not just beautiful, but truly livable.
“A home is one of the most personal spaces in someone’s life. I want to understand how they live, what’s not working, and why they’re making a change. From there, we create something that’s not just beautiful, but truly livable.”