For David Livermore, leadership in the automotive world has always been about more than cars. With nearly four decades of experience in the industry, Livermore recently relocated from Michigan to New Jersey to take the helm as general manager of Paul Miller Volkswagen in Bernardsville—bringing with him a steady, people-first philosophy rooted in transparency, approachability and community connection.
Livermore joined the Paul Miller Automotive Group drawn by what he describes as a culture rather than a slogan. Known locally as the “Paul Miller Difference,” the family-owned group emphasizes a calm, professional environment where customers feel comfortable from the moment they walk through the door.
“A lot of places talk about being different, and it becomes cliché,” Livermore says. “Here, it’s real. It’s a culture that’s lived every day—in the showroom, in service and in how we treat people.”
That culture starts at the top. Livermore is a visible presence on the dealership floor, greeting customers, helping prepare vehicles for test drives and stepping into the service department when needed. The goal, he says, is to remove the barriers that often make car buying feel intimidating.
Paul Miller Volkswagen has embraced evolving customer preferences by offering digital retailing tools that allow buyers to begin the purchase or lease process online. Customers can explore vehicles, evaluate trade-ins and review payment options before ever stepping into the dealership, while still enjoying a personal, in-store experience.
“People still want to see and drive the car,” Livermore says. “The technology just makes the process more efficient and more transparent.”
That same commitment to transparency extends to the dealership’s certified pre-owned offerings. In addition to Volkswagen Certified Pre-Owned vehicles, Paul Miller Volkswagen offers Paul Miller Certified vehicles across other makes, each undergoing a thorough inspection and backed by added warranty protection.
Beyond the showroom, Paul Miller Volkswagen plays an active role in the Bernardsville community and surrounding towns. The dealership regularly supports local events, schools and nonprofit initiatives, reinforcing its role as a trusted local partner.
“We’re part of this community,” Livermore says. “We want to be a positive presence and help it thrive.”
Looking ahead, Paul Miller Volkswagen is focused on growth, with plans to expand service capacity and continue elevating the customer experience. With more drivers keeping vehicles longer, the dealership aims to improve efficiency while maintaining the calm, courteous environment that defines the Paul Miller Difference.
At its core, Livermore says, the mission remains unchanged: to create a welcoming place to do business where customers feel respected, informed and supported.
“Not every dealership has that,” he says. “It’s something we take pride in every day.”
For more information visit paulmillervw.com.
“We’re part of this community. We want to be a positive presence and help it thrive.” - David Livermore