“I entered the world of real estate in 2005,” said Brad Lasser, managing broker of Edina Realty’s Eden Prairie office. “My mother-in-law and I had partnered in new construction and existing house sales back then, and soon joined the top 10 percent of Edina Realty agents.
“After a few years, I was ready for a new challenge. I wanted to manage an office – to help our agents succeed at helping our clients succeed – and that’s exactly the opportunity I received when I became managing broker of Edina Realty’s Minnetonka office in 2020.
“Now that the Minnetonka and Eden Prairie offices have merged, I’m proud to support one of the biggest real estate teams serving the southwest metro. Uniting the two branches earlier this year was a great move, and not just because it gives us power in numbers. Real estate is first and foremost about networking and building relationships. By bringing our agents closer together, we’re reviving the fast-paced collaboration that suffered so much as a result of everything that happened during 2020.
“We hold weekly sales meetings. We stay abreast of the constant changes taking place in our industry, such as municipality requirements, HOA developments, and new financing options. We don’t let any networking opportunity pass us by. And whenever an exceptional house hits the market – by which I mean one that is priced $750,000 or higher – we gather 30 to 50 of our top producers at that property so we can share tangible firsthand experience with it.
“There’s no greater feeling than watching the ink dry on a deal you personally helped put together. But as a dyed-in-the-wool coach, I’m naturally wired to take satisfaction from giving our agents whatever assistance they need to continue growing Edina Realty’s track record of excellence.
“I became a certified Mike Staver coach last year. That means I spent 12 months honing my ability to support our team members through any challenges they might face. Whether an agent needs marketing assistance or simply wishes to increase their number of listings (and by extension their income), they bring me their agenda and we work through it together.
“I’m especially proud to help our newer agents adjust to the insanely competitive world of professional real estate. Staging, positioning the property, achieving a full-price offer as quickly as possible – they’re all great skill sets to foster in novices, as they will directly benefit Edina Realty’s clients for decades to come.
“We give our agents even more of the tools they need to excel by backing them with a full-service real estate brokerage. Mortgage, title, insurance, home warranties – if it’s necessary to complete a seamless transaction, we already do it in-house.
“Taking care of everything in-house also lets us save the day whenever something goes haywire in the 11th hour. For example, we recently represented a seller whose buyer encountered financing issues one week before closing. What could have been a nightmare was completely smoothed over by our diligent mortgage department. Our client sold their house and bought a new one in the same timeframe they’d originally planned for. There was another recent occasion where title issues threatened to sour the deal at the last minute. Once again, our title department stepped up to make a horribly inconvenient lien disappear in a matter of only 48 hours.
“Our approach does much more than secure our own agents’ success. It raises funding for the Edina Realty Foundation, which awards grants to non-profits that serve homeless and at-risk individuals throughout Minnesota and western Wisconsin. It makes rewarding real estate careers available to more members of the community we’re so honored to serve. But above all else, it creates superlative customer satisfaction – the reason why Edina Realty will celebrate its 30th anniversary as a market leader in 2026.”
edinarealty.com