With its origins in Portland, Oregon, Alset Auto emerged from a simple yet profound realization: the paint protection market for high-end vehicles was cumbersome and outdated. In 2018, the franchise's founder, a recent Tesla owner, sought to streamline this experience, catering to the modern aesthetic and functional demands of contemporary car enthusiasts. Today, Paul Sargent and his team at Alset Auto Richmond stand as a testament to innovation, artistry, and meticulous craftsmanship, offering a seamless experience that has earned accolades over the original franchise’s seven-year journey.
At the heart of Alset Auto's allure lies a commitment to excellence that distinguishes its products and services within its industry. Alset offers a comprehensive suite of services, including paint protection film (PPF), vinyl wrap, ceramic coatings, and window tinting. This multi-faceted approach ensures that every vehicle—luxury or everyday—receives the utmost care. Their craftsmanship is unparalleled, featuring seamless film installations that come with a lifetime workmanship warranty against common issues like edge lifting. The result? An invisible clear wrap or a paint-like color finish that enhances the vehicle's aesthetics without compromising its integrity, a glossy and slick coating that easily sheds water and contaminants, and window tint with crystal clarity and durability.
Choosing the right materials is critical in aligning with the high-end aesthetics that discerning clients expect, especially when working with brands like BMW, Mercedes, and Tesla all the way to exotics. Alset Auto utilizes premium products from Xpel, renowned in the industry for their quality and durability. With warranties extending up to ten years for their PPF and ceramic coatings, clients can rest assured that their vehicles are shielded from the elements while maintaining their luxurious appeal. For those desiring a personal touch, Alset collaborates closely with clients to select custom colors and finishes from top vendors, ensuring that each wrap reflects the owner’s unique style.
The allure of PPF or vinyl wraps extends beyond individual vehicle enhancement; they serve as powerful marketing tools for businesses. Alset Auto has successfully transformed both luxury and everyday vehicles into eye-catching mobile billboards. From attention-grabbing models like the Tesla Cybertruck to commercial fleets, the company’s graphic design services have elevated brand visibility for a myriad of clients. A notable project involved wrapping a Cybertruck for the Self-Made Training Facility in Midlothian. The striking wolf graphic, complete with claw-slashed rear and reflective film, garnered significant attention and positive feedback at marketing events, illustrating the powerful impact of a well-executed vehicle wrap.
Integral to Alset's philosophy is the preservation of a vehicle's integrity and value. The meticulous process begins with complete panel protection, ensuring that every edge is wrapped for comprehensive coverage. A two-week post-installation inspection further guarantees adhesion and quality, minimizing the need for future maintenance. This level of detail not only protects the investment but also instills confidence in clients, who know their prized possessions are in capable hands.
As trends evolve, Alset Auto remains at the forefront of the vehicle wrapping industry, and the surge in popularity of colored PPF is no different. Offering a cost-effective means of color change while providing protection, these wraps come in a plethora of colors and textures, including striking options like forged carbon. Adding a ceramic coating to simplify future cleaning and/or professionally executed window tinting can complete the vehicle transformation. By partnering with leading vendors and embracing innovative designs, Alset ensures that they not only meet but exceed client expectations.
Brand alignment is key when crafting wrap designs for luxury clients. Alset Auto takes the time to understand each client's business goals and target audience, resulting in impactful designs that encapsulate the brand's essence. This strategic approach ensures that the wrap communicates effectively, capturing attention in mere seconds.
Sustainability is another cornerstone of Alset Auto's operations. Utilizing software to optimize film cuts minimizes waste while eco-friendly cleaning and preparation products help reduce their environmental footprint without compromising quality. This commitment to sustainability resonates with clients who value ethical business practices.
For the savvy business owner, wraps represent more than just a protective layer for the company car; they are a smart marketing investment. With the right vehicle already drawing attention, a well-designed wrap transforms it into a mobile advertisement, amplifying brand visibility. Alset Auto has witnessed this firsthand, with their own wrapped company vehicle significantly boosting outreach efforts.
Balancing creativity with brand identity is essential. Alset Auto excels at distilling key brand elements into visually appealing designs that satisfy both creative vision and branding requirements. The company recognizes that simplicity, eye-catching design, and regular vehicle use are crucial factors driving a commercial wrap's success.
For discerning vehicle owners contemplating simple full-front paint protection, a full-color wrap, ceramic coating, or window tint, Paul offers sage advice: "Invest in PPF for peace of mind and protection. Knowing your vehicle's paint is safe from road debris leaves you confident your car's value will be maintained while enhancing the joy of worry-free driving. Ceramic coating will save you time and energy by making cleaning a breeze, and professional window tinting is the choice to keep you cool while you drive and enhance your vehicle's overall look. Finally, a well-designed commercial wrap is an excellent way to market your business and maximize your brand exposure." In a world where first impressions matter, Alset Auto is redefining vehicle protection and aesthetics, one wrap at a time.
“…Alset Auto’s allure lies in a demonstrated commitment to excellence that distinguishes its products and services within its industry.”