At 18, Caitlyn was already cleaning homes as a side gig. Little did she know but her future vision for her life and her entrepreneurial skills were already in motion. Soon after graduating high school in 2019, she launched her own business. Elite Diamond Cleaning was born in Rockwall and grew very quickly. It now encompasses a team of 12 cleaners and administrative staff, and serves over 100 customers.
“We take going into people’s homes seriously. They trust us with their most precious asset,” reflects owner Caitlyn Fuessel. What makes Caitlyn’s business different is her emphasis on customer service. “In our industry, showing up on time—or not showing up at all—is a huge issue. So, we only hire people who want to serve, and serve on time. We specialize in reoccurring services; our pricing reflects this ongoing relationship that we are constantly building with our clients.”
We sat down with Caitlyn to ask her about how entrepreneurship has impacted her life, what she values most, and her tips on how homeowners should clean up as the school year starts:
Q: What are your most important business values?
“Time. Especially in this day and age where simply getting your house cleaned up can be a monumental task. If one of my staff doesn’t show up at a scheduled cleaning within her two-hour window, she's fired. Also, communication is just as important as time. My personal office number is the one that my clients can text me on. Elite Diamond Cleaning provides same day, same time service. Each client is sent a confirmation text seven days prior to each scheduled service and a 24-hour reminder, and additional texts when a cleaner is on their way, starts, and finishes a cleaning.”
Q: A lot of families reorganize and do a clean sweep before the kids go back to school. What are your best tips?
A: 1. Start with decluttering: Go room by room—especially kids’ bedrooms, playrooms, and common areas. Donate or toss anything the kids have outgrown or no longer use. Less stuff equals less stress.
2. Focus on high-traffic areas: Entryways, mudrooms, and kitchens take a hit once school starts. Set up designated drop zones for backpacks, shoes, and lunchboxes to avoid daily chaos.
3. Deep clean before routines kick in: Dust, wipe down surfaces, clean baseboards, and sanitize bathrooms. Once the school year starts, there’s less time for deep cleaning—so get ahead of it now!
Q: How should families prep their house before they travel?
A: “Just tidy up!”
- Don’t leave dirty dishes in the sink.
- Don’t skip the toilet flushes (especially if you’ll be vacationing a long time). Consider adding toilet bowl cleaner tablets to keep it from getting gross or stained.
- Do take out the trash.
- Do clean out the fridge.
Q: How has your spirit of entrepreneurship affected your life?
“I understand the “hustle life” well—because I live it too. However, it has built empathy in me for my clients and reinforces my company’s mission. My entrepreneurial efforts have created a deep sense of pride and purpose in knowing I’m creating something real and rooted in integrity.
Running a service-based business forces growth: dealing with mistakes, pushing through rejection, and celebrating wins. Those experiences shape who I am outside of work too. Building my business to support my family and create jobs for other families means the world to me; my business becomes part of not just my story but others’ too! Being a business owner requires sacrifice too, but I don’t think there is a greater honor than to be able to earn the trust of so many customers and employees who put their faith in my business every day.”
Interested in learning more? Contact https://www.elitediamondcleaning.com/ and ask about a special promotion worth $89 for your first cleaning.
In our industry, showing up on time—or not showing up at all—is a huge issue. So, we only hire people who want to serve, and serve on time.