As the days grow warmer, it’s time to revamp your wardrobe with fresh, summer-ready pieces. Alyson Jacobson, the owner of 40 Oak Boutique in Basking Ridge, shares her inspiration, key trends, and the creative process behind curating the perfect summer wardrobe.
Inspiration Behind the Collection
For Jacobson, crafting her summer collection was a nostalgic journey back to her roots. “Creating an inspired summer collection is all about capturing the essence of the season,” she shares. Growing up on the Jersey Shore, beach vibes are ingrained in her DNA. “I wanted to stay true to my love for neutrals but also inject vibrant colors and prints,” she explains. From floral motifs to beach-inspired textures, every piece reflects the carefree spirit of summer.
Must-Have Pieces
When asked about standout pieces from the collection, Jacobson highlights the allure of crochet sets, tropical dresses doubling as dusters, and the timeless appeal of rompers and wide-legged jeans. “These pieces effortlessly transition from day to night, offering versatility for every summer occasion,” she adds.
Styling Tips
Pairing textures is key to creating dynamic summer looks, Jacobson advises. From chunky knit tanks with linen pants to satin skirts paired with tank tops, the possibilities are endless. “Versatility is the name of the game,” she emphasizes, “whether you’re running errands or enjoying a night out.”
From Dream to Reality
The journey of 40 Oak Boutique began with Jacobson’s desire to blend her passion for fashion with the demands of motherhood. “I needed something for myself,” she reflects. Starting as an online venture, the boutique soon found its brick-and-mortar home in Basking Ridge. Jacobson’s vision of affordable, wearable fashion resonates deeply with her customers, offering pieces that effortlessly transition from day to night.
Anticipating Fall Trends
Looking ahead, Jacobson shares insights into fall fashion, from cozy hoodies and chunky sweaters to metallic accents and oversized blazers. “My goal is to pick out pieces that my customers will love,” she says, highlighting her commitment to offering stylish yet accessible fashion.
Innovating Within the Industry
Jacobson says her motto for the store is “Trendy and affordable clothing and accessories because style doesn’t have to break the bank.” While Jacobson’s focus lies in curating collections rather than designing, her commitment to offering versatile, wearable fashion sets 40 Oak Boutique apart. “I pick out what I like, and everything in my store I would wear,” she affirms, emphasizing affordability and wearability as cornerstones of her brand.
The Creative Process
Drawing inspiration from her beachside upbringing, Jacobson’s creative process is deeply rooted in nostalgia and comfort. “I love easy outfits that go great with a suntan,” she shares, envisioning flowy fits that have that carefree feeling of a summer day spent by the shore.
40 Oak Boutique offers more than just clothes: It’s a reflection of Jacobson’s passion for fashion and her dedication to providing affordable, versatile pieces that empower women to look and feel their best, all year round. So, as summer calls your name, elevate your summer style with ease and elegance!
Pick out your summer fashion at Shop40Oak.com.
“These pieces effortlessly transition from day to night, offering versatility for every summer occasion.” —Alyson Jacobson