In 2009, Tara Gilvar’s life changed when a bumper sticker caught her eye with a message that resonated deeply: "Remember Who You Wanted to Be." Inspired by this simple yet powerful phrase, Tara sent out an email to her community, igniting a movement that would empower countless women to chase their dreams and redefine their destinies.
Today, Tara is the CEO and founder of B.I.G. (https://believeinspiregrow.com/)—a community of women entrepreneurs who support one another through the highs and lows of business and personal growth. As B.I.G. marks its 16th anniversary, Tara reflects on how far they’ve come. “My hope is for B.I.G. to continue evolving, fostering a culture of women supporting women for generations to come,” she shares.
With educational webinars, events, and an unwavering sense of community, B.I.G. offers tangible tools and intangible support like renewed self-esteem and lasting happiness. Three remarkable women—Sandra Fava, Cathy Maloney, and Marisa Smith—are shining examples of how B.I.G. members embody these values and thrive in their own unique ways.
Cathy Maloney: Empowering Through Homeownership
Cathy Maloney, VP of Mortgage Lending at Atlantic Financial Services, finds her greatest motivation in making homeownership a reality for her clients.
“Seeing the excitement on a new home buyer’s face when I tell them their loan is approved—priceless!” Cathy says, reflecting on the meaningful impact of her work.
Throughout her career, Cathy has overcome challenges by leaning on her network of real estate partners and her B.I.G. sisters.
“The support, empowerment, and friendship from the B.I.G. community are invaluable. I never hesitate to call on one of my B.I.G. sisters for inspiration or problem-solving,” she shares.
Cathy also embraces the challenge of working with clients who may not fit the ideal mortgage profile.
“I’ve successfully guided people with credit issues, low down payments, and spotty employment through the mortgage approval process,” she explains.
For aspiring entrepreneurs: “Know your business and educate your clients—a confused mind says no. Develop a strong support network and stay resilient.” Reach Cathy at cmaloney@atlanticloans.com
Marisa Smith: Turning Passion into a Thriving Business
Marisa Smith, founder of MACMOM Organizing, transformed her passion for organization and design into a thriving business.
“One day, while discussing my desire to reenter the workforce with college friends, they encouraged me to start my own business. A few months later, I landed my first client—and that’s when MACMOM Organizing was born,” Marisa recalls.
“I often joked that I had no business running a business. But through B.I.G., I learned how to structure my company and build meaningful connections with like-minded women,” she shares.
When the time came to hire employees, Marisa leaned on the wisdom of fellow entrepreneurs and her bookkeeper. Now, MACMOM Organizing is a full-service operation.
“Don’t be afraid to start, and don’t be afraid to ask for help. It truly takes a village to run a successful business,” Marisa advises. www.macmomorganizing.com
Sandra Fava: Advocating for Families in Transition
Sandra Fava, ESQ, is a passionate advocate for families navigating complex transitions, including divorce, custody disputes, asset division, and domestic violence. Her dedication to family law stems from personal experiences and her journey through law school, shaping her desire to support clients through some of life’s most challenging moments.
“Being a part of this process and helping through the transition is real and personal work—and deeply gratifying,” Sandra shares.
After nearly a decade of inspiration from the B.I.G. community, Sandra took a bold step and founded her own law firm in September 2024. She gained invaluable insights on financial challenges and business ownership—lessons not taught in law school.
Her advice to aspiring female entrepreneurs is simple yet powerful: “Be prepared and know your worth.” www.favalawnj.com
“My hope is for B.I.G. to continue evolving, fostering a culture of women supporting women for generations to come.” - Tara Gilvar